Sr. Product Owner

At Kia, we’re creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.

Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.

Status

Exempt 

General Summary

Primary responsibility is to collaborate with Product Managers to support new Connected Car products/feature development and act as a liaison between product management and engineering teams.  Understand who the customers are and what they care about, using research, interviews, competitive analysis, and other tools to help identify what resonates best with them and serve as subject matter expert transferring knowledge about markets, users and products to the product management team. Translate the knowledge into value proposition for the product to clearly articulate advantage over competitors to the market. 

Create product content, such as sales and specification documentation. In addition, case studies, website copy, product videos, catalogs, web pages, and educational articles that articulate the benefits of our products to the world. Ensure that all product content is accurate and error-free across the functions of the organization.
 

Essential Duties and Responsibilities

1st Priority - 25%

• Work closely with Product Managers to create and maintain a product backlog by assessing the business impact. Support the product release plans and expectation setting for delivery of new functionalities.
• Elaborate user stories for new features, assess value, develop cases, prioritize user stories, by aligning with product strategy, vision and growth opportunities.

2nd Priority - 25%

• Collaborate with product management team and support new product/feature development including concept development, business process documentation, coordination with internal teams and proposal preparation for presentation to the management. 
• Support existing connected car products by constantly tracking customer issues and improve the resolution time. Identify issues that can be translated into product improvements and provide recommendation to the product managers.
• Develop the competitive product comparison guide for use in positioning against similar offerings from other organizations.

3rd Priority - 20%

• Collaborate with cross functional teams to produce and maintain, uniform and relevant content for target buyers aligning with the product launch timelines.
• Support content development that can be used on product web pages, in marketing collateral, dealer shows and demo videos.

4th Priority - 15%

• Proactively identify opportunities and execute campaigns through tools like Adobe Campaign, including understanding new campaign requirements, quality control and production execution. Track and monitor campaign results, resolve issues and report status to the product management team.

5th Priority - 15%

• Proactively identify areas for market and customer research and coordinate with research team to gather data and insight about target personas, user experience, product needs, customer pain points, loyalty and the purchasing decision process for the product.
• Conduct customer, dealer personnel interviews (win/loss, product improvements).

Qualifications/Education

• Bachelor’s degree or equivalent work experience required.  
• MBA degree a plus

Job Requirement

Overall Experience:

• 10+ years’ experience in product marketing. Experience in IOT products highly preferred.
• Agile Product Owner certification preferred.

Directly Related Experience:

• Technical product category experience preferable
• Adobe Campaign Management tool experience a plus
• Experience in presenting to Executives, IT Management and Developers
• Experience in tracking metrics