Senior Manager, Market Research Consumer Insights

Job ID: 274453
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Hybrid Schedule (Onsite 2X Weekly)

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

Your role at Sephora

As a Senior Manager of Market Research & Consumer Insights you will be a high-impact, highly visible ‘resident expert’ on what our clients and consumers at-large are doing, saying, and the ‘why’ underneath. Reporting to the Sr. Director of Market Research & Consumer Insights, you will skillfully create appropriate methodologies, execute primary market research, and be a true change agent for the business. In addition: 

• Establish new foresights practice as part of the market research and client insights team including evangelization of foresights to the broader org, team training, and new and relevant vendor partnerships and tools 

• Well versed in the foresights practice and understand role of macro trends and signals when delivering insights and foresights to a highly matrixed organization  

• Experience leveraging different resources, partners, and tools to get to foresight and activating in the business either independently or with market research 

• Oversee all foundational tracking research programs including Brand Equity and Brand Health including vendor management and report delivery 

• Holistically tie the “here and now” from foundational tracking and other research with bigger macro trends and foresights to tell a full story (short term and long term) 

• Design, execute, and lead qualitative and quantitative primary market research for Sephora North America: qualitative fieldwork (e.g. focus groups, in-home ethnographies, shopalongs, 1:1 interviews, etc.), and quantitative surveys.  This includes vendor-led and DIY research (i.e. in-house survey design and programming, and analysis/reporting using various internal research tools and software) 

• Nimble and easily able to juggle multiple initiatives in a fast pace environment, able to work on a small but very mighty team where the ability to flex is crucial for success 

• Relationship builder, knows how to cultivate and leverage relationships to progress goals and achieve better outcomes 

• Comfortable presenting in front of senior audiences, and able to determine the altitude at which to present insights and data across different audiences 

• Analyze primary survey data–from cross-tabbing to regressions—and report in storytelling format 

• Work cross-functionally to marry disparate data sets (e.g. SAS transactional data, observational digital analytics data, secondary research data, etc.), and report out to org 

• Quickly connect the dots across research studies and different data sources  

• Influence via cross-functional partnerships, collaborations, and relationship building; Work closely with business partners to create strategies for the business grounded in data and consumer insight/intelligence 

• Help to oversee the team’s research operations, including but not limited to: managing survey calendar, coordinating with internal partners for customer sample targeting, managing external research vendors, QC of survey programs, coordinating and overseeing qualitative fieldwork logistics 

• Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative 

We’re excited about you if you have: 

• 6+ years of directly relevant experience (e.g. macro trends and foresights, conducting