VP Brand & Sports Marketing

ESPN's Sports Marketing organization is a centralized team of strategic marketers responsible for driving audience growth, fan engagement, and integrated marketing strategy across ESPN's sports marketing properties, platforms, and brands. The team leads marketing efforts for premier league and college sports partnerships—including the NFL, NBA, MLB, NHL, College Football, NCAA Championships, WNBA, ACC Network, and SEC Network—while supporting key business priorities across the ESPN app and our direct-to-consumer initiatives.  

The organization also serves as a steward of the ESPN brand, leading flagship campaigns, original content marketing, fan experiences, and tentpole events such as the ESPYs. Through audience insights, cultural relevance, innovation, and digital engagement, the team works to expand fandom, connect with emerging audiences, and strengthen ESPN's position at the intersection of sports, culture, and entertainment. 

Position Summary 

The Vice President, Sports Marketing & Brand is responsible for leading marketing strategy, audience growth, and fan engagement across a diverse portfolio of sports marketing properties, brand initiatives, fan experiences, and consumer-facing platforms. This leader will oversee integrated marketing efforts spanning live sports, college sports networks, brand campaigns, fan  marketing, and consumer products, while driving meaningful connections between fans and ESPN's content, talent, and platforms. 

The Vice President will serve as a key strategic partner across ESPN and The Walt Disney Company, collaborating with stakeholders across Programming, Content, Product, Research, Communications, Distribution, Ad Sales, and Direct-to-Consumer businesses. This leader will be responsible for shaping innovative marketing strategies that strengthen ESPN's brand, expand audiences, deepen fandom, and drive business results across a rapidly evolving media landscape. 

What You'll Do 

Sports Marketing Properties & Audience Growth 

• Lead integrated marketing strategy for ESPN's portfolio of sports marketing properties, including ACC Network, SEC Network, WNBA, College sports, NCAA Championships, and other key league and conference partnerships.  

• Drive audience growth, fan engagement, and business performance through innovative, data-driven marketing strategies that deepen fandom and expand reach across both existing and emerging audiences.  

• Leverage audience insights, fan behavior, digital engagement trends, and cultural relevance to strengthen ESPN's connection with fans across streaming, social, mobile, and future platforms.  

Brand Marketing & Fan Experience 

• Shape and execute ESPN's brand marketing strategy across flagship campaigns, original content, tentpole events, fan experiences, and cultural moments, including initiatives such as the NFL Draft, College GameDay, and the ESPYs.  

• Develop integrated campaigns and experiential programs that strengthen brand affinity, create memorable fan connections, and position ESPN at the intersection of sports, culture, and entertainment.  

• Oversee consumer products and licensing marketing initiatives to extend the ESPN brand and deepen fan engagement beyond content consumption.  

Innovation & Business Impact 

• Champion innovative marketing approaches that leverage emerging technologies, AI-enabled capabili