Senior Manager, Business Strategy & Intelligence

<h1><strong>Job title: </strong>Senior Manager, Business Strategy &amp; Intelligence</h1> <p><strong>Location:</strong> Remote</p> <h2><strong>About InMarket</strong></h2> <p>Since 2010, InMarket has been a leader in 360-degree consumer intelligence and real-time activation for thousands of brands. Our data-driven platform helps brands build audiences, activate media, and measure performance. Our proprietary Moments offering and LCI attribution platform help clients understand and improve marketing performance.</p> <h2><strong>About the Role</strong></h2> <p>InMarket is looking for a Senior Manager, Business Strategy &amp; Intelligence to help leadership understand what is happening across the business, why it is happening, and what we should do next.</p> <p>This is a newly created role for someone who is naturally curious, highly analytical, and commercially minded. You see a number move and want to understand why. You ask the next question when the first answer doesn't make sense. You connect data across products, customers, markets, and teams to uncover insights and develop a clear point of view.</p> <p>Working directly with the CFO and senior leaders, you will take ambiguous business questions from <strong>question → analysis → insight → recommendation → executive conversation</strong>. You won't own the execution of every recommendation, but you will own the quality and clarity of the thinking behind it.</p> <h2><strong>Your daily impact as a Senior Manager, Business Strategy &amp; Intelligence</strong></h2> <ul> <li><strong>Understand the business:</strong> Develop a deep understanding of our products, customers, revenue model, and go-to-market motion, and identify the questions that matter most.</li> <li><strong>Analyze performance:</strong> Use data to understand product adoption, revenue, customer behavior, win/loss patterns, pricing, retention, expansion, and other business drivers.</li> <li><strong>Solve ambiguous problems:</strong> Structure complex questions, determine what needs to be known, investigate the data, identify root causes, and develop actionable recommendations.</li> <li><strong>Inform strategy:</strong> Evaluate product, pricing, packaging, customer, GTM, and investment opportunities and help leadership determine where to invest, change direction, or test something new.</li> <li><strong>Understand customers and the market:</strong> Identify shifts in customer behavior, competitive positioning, product demand, and market dynamics and translate them into business implications.</li> <li><strong>Build a test agenda:</strong> Identify opportunities to test new ideas and define success me