Principal Sales Engineer- Commercial Applied & VRF – Remote- NYC metro or New England

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

At GE Appliances, a Haier company, we’re powering growth in the HVAC industry with innovative and energy-efficient commercial solutions. We’re looking for a dynamic Principal Sales Engineer to join our Air & Water Solutions business, focused on growing our Commercial Applied, VRF, Ductless, VTAC, and PTAC product offerings. This is a remote, field-based role based in the NYC Metro area, or a major New England City, with proximity to a major airport.
You’ll play a key role in building and nurturing relationships with specifying rep agencies, distributors, and key decision-makers, helping us drive adoption of our Haier Commercial solutions in a wide range of commercial projects. This is a high-impact opportunity to shape the future of our growing HVAC business.

Position

Principal Sales Engineer- Commercial Applied & VRF – Remote- NYC metro or New England

Location

USA, New York City, NYOther CT US, Other MA US, Other NJ US, Other NY US, Other PA US

How You'll Create Possibilities

Key Responsibilities:

• Lead the management and performance of specifying rep agencies within the region.
• Establish and track sales metrics to drive accountability and ensure rep success.
• Develop and execute regional business development strategies that drive volume and margin growth.
• Cultivate a network of spec rep firms to support business expansion.
• Collaborate with our Air & Water field sales team to evaluate the capabilities of current and prospective distributor partners.
• Build strong relationships with HVAC distributors, contractors, architects, and design professionals to educate them on our products and services.
• Translate strategic relationships into tangible business results.
• Effectively present and communicate the value of Haier ductless and commercial applied solutions.
• Support the design and application of Haier products for commercial use.
• Lead product introductions and deliver engaging, informative training sessions.
• Ensure awareness of relevant federal, state, and local code compliance and ASHRAE guidelines.
• Partner with the Senior Commercial Director to develop regional go-to-market strategies and dealer plans.
• Analyze regional P&L performance to uncover opportunities to improve profitability.
• Work closely with operations teams to enhance customer satisfaction and business efficiency.
• Maintain a healthy pipeline of quotes and ensure follow-through with rep agencies.
• Travel throughout the NYC metro, New England, and Eastern Canada region and occasionally nationwide to support customer and company needs (30–40% travel).

What You'll Bring to Our Team

Minimum Qualifications:

• 7+ years of experience in sales, application support, or a related business role
• Strong understanding of the commercial HVAC market, with direct experience in VRF systems and applications
• Background working with or for VRF manufacturers, rep firms, or HVAC distributors
• Excellent written, verbal, and presentation skills; comfortable leading training sessions
• Self-starter with a collaborative mindset and strong customer focus
• Resilient, motivated, and goal-driven
• Ability to travel 30–40% of the time

Preferred Qualifications:

• Bachelor’s degree in mechanical or civil engineering
• Prior experience in sales management and business development
• Ability to motivate and develop partner sales teams without direct reporting lines
• Analytical mindset and attention to detail
• Strong organizational skills with the ability to balance competing priorities
• Experience working with spec reps or manufacturer rep firms
• Deep technical knowledge of VRF and commercial HVAC systems

Additional Information:

• This role is remote and based in the NYC Metro or New England region, U.S.
• This role includes 30-40% travel.
• Candidates must reside in o