Director of Finance, Commercial & Go-To-Market (GTM)

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

We are seeking a high-impact Director of Finance to partner with our Commercial and Go-To-Market (GTM) organization. This leader will own the financial strategy and performance management behind efficient growth, spanning new logo acquisition, customer retention and expansion, and innovation-led revenue streams. 

This is not a traditional finance role. You will operate as a strategic partner to the Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Revenue Operations, and Client Success leadership, helping shape decisions, challenge assumptions, and drive accountability across the revenue engine. 

You will lead revenue modeling, forecasting, and business performance reviews while building scalable processes. This role will leverage AI to modernize how Finance supports growth in a fast-paced, private equity-backed environment. 

What You’ll Do  

Strategic Ownership & Constructive Challenge 

• Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend 

• Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations 

• Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline 

Strategic Partnership & Growth Leadership 

• Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation 

• Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes 

• Provide data-driven insights to optimize CAC, LTV, and overall unit economics 

Revenue Modeling & Forecasting 

• Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers 

• Build and continuously refine scalable revenue models that support short-term execution and long-range planning 

• Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans 

Performance Management & Business Reviews 

• Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities 

• Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success 

• Provide actionable recommendations to improve productivity, efficiency, and growth quality 

Drive Efficient Processes and Scale 

• Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making 

• Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact 

• Drive standardization across forecasting, reporting, and planning workflows 

• Identify and eliminate manu