VP, Product Marketing- LinkedIn Talent Solutions

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in the San Francisco Bay Area, New York, or Chicago. 

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

We are looking for a product marketing leader who combines customer-centricity, commercial orientation, and creative thinking to lead the product marketing team for LinkedIn Talent Solutions. This is a defining moment for the talent function. AI is rewriting how organizations hire, develop, and mobilize talent, and the products LinkedIn ships in the next several years will shape what the function becomes. The VP of Product Marketing will take an active hand in defining those products, the narrative around them, and the commercial model that brings them to market. 

Responsibilities: 

• Lead, develop, and motivate a high-performing team of product marketers who deliver the insights, narratives, and go-to-market plans that drive R&D investment decisions and commercial outcomes. 

• Build an always-on system of market, customer, and member insights that informs the product roadmap, business strategy, and marketing strategy. 

• Establish a disciplined voice-of-customer practice that brings the customer into early-stage concept development, creates conviction in commercial viability, and predicts market adoption. 

• Architect the category narrative for the talent function. Define LinkedIn's point of view on where talent acquisition, development, and mobility are converging, and use that narrative to move analyst, press, customer, and internal discourse. 

• Strategically coordinate and execute high-impact product launches from alpha through adoption, with clear cross-functional alignment and accountability across product, sales, marketing, comms, and field enablement. 

• Craft market-facing positioning and messaging that resonates with TA leaders, CHROs, and end users, ties to customer pain points and business outcomes, and differentiates LinkedIn in a rapidly shifting AI-driven landscape. 

• Partner with Product, Pricing and Finance to shape commercial strategy, including packaging, pricing, and the commercial model evolution required as AI changes how customers derive and pay for value. 

• Partner with Marketing Communications, PR, Brand, and Regional Product Marketing to drive integrated go-to-market, content, and demand generation strategies across channels and geographies. 

• Collaborate with Sales and Customer Success to accelerate adoption, expansion, and revenue growth, equipping the field with the evidence, narratives, and tools that win and retain customers. 

• Maintain a comprehensive read on the rapidly evolving dynamics of the talent function, including the competitive landscape, AI-driven product shifts, buyer economics, and the changing expectations of TA leaders and CHROs. 

• Cultivate talent and contribute to the professional growth of a team of product marketers, and lead the team and cross-functional partners in a culture of inclusion and belonging. 

Qualifications

Basic Qualifications: 

• 15+ years of product marketing or related experience. 

• 10+ years of experience hiring, leading, and developing both individual contributors and senior leaders. 

Preferred Qualifications: 

• Demonstrated success and passion for collecting and translating customer and user needs into strategic product implications. 

• Proven track record of developing and executing high-impact go-to-market strategies, including launches that have meaningfully shaped category perception and commercial outcomes. 

• Experience shaping commercial strategy, including packaging, pricing, and commercial model design, in partnership with product and finance leaders. 

• Fluency in A