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Senior Product Manager Athlete Concept (m/f/d) - BU Outdoor
adidasHerzogenaurach, Germanyfull_timeVerifiedPosted 8 Dec 2023
About the role
<p>PURPOSE</p>
<p> </p>
<p>Recognize sport, elite athlete and consumer insights </p>
<p>Heavily influence category athlete concept direction and drive its implementation</p>
<p>Reduce strategies to tactical plans</p>
<p>Steer a cross-functional product creation team to deliver the category vision</p>
<p>Lead and develop the category team</p>
<p> </p>
<p>KEY ACCOUNTABILITIES</p>
<ul>
<li>Manage a virtual cross functional team and develop their functional and social skills using available resources to create a top performing team </li>
<li>Set and manage strategic category athlete concept direction; ensure cross-functional alignment </li>
<li>Identify new business opportunities to drive innovation and / or commerciality</li>
<li>Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments </li>
<li>Have full understanding of the product creation process to drive it forward </li>
<li>Be a role model for all team members in regards to strategic direction and the product creation process </li>
<li>Show leadership through living the brand values while fostering a performance culture </li>
<li>Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process </li>
<li>Challenge the cross-functional team to ensure creation of industry leading products</li>
<li>Analyse and report category business performance to ensure achievement of category KPIs </li>
<li>Positively represent the category both internally and externally </li>
<li>Work with the CtC (Concept to Consumer), Brand Marketing, Innovation, Athlete Service and Sports Marketing teams throughout the season to define strategic marketing direction </li>
<li>Be a competent partner for category, sponsored athletes and ranging discussions with markets and retailers </li>
<li>Define projects to optimize category performance and steer to conclusion </li>
</ul>
<p>Build an understanding of product information systems and the interlinking functions – clarity on respective timelines </p>
<p> </p>
<p>KEY RELATIONSHIPS</p>
<ul>
<li>Steer a strong relationship and ensure constant dialogue/feedback with
<ul>
<li>Your category across all functions, other categories and creation centers (if appl.)</li>
<li>Cross-functional team (Sports Marketing, Athlete Services, Innovation, Design, Development, CtC, Materials, Costing, Planning)</li>
<li>Markets and relevant key retailers</li>
</ul>
</li>
</ul>
<p> </p>
<p>KNOWLEDGE, SKILLS AND ABILITIES</p>
<p> </p>
<ul>
<li>Manage a team to create industry leading products for sponsored athletes</li>
<li>Inspire, coach and lead; set framework for performance and growth</li>
<li>In-depth knowledge of respective product category </li>
<li>Advanced analytical skills, be solution driven and result oriented, strong business orientation</li>
<li>Ability to thrive in a fast paced environment</li>
<li>Strong communication skills</li>
<li>Lateral thinking and challenge status quo</li>
<li>Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions</li>
<li>Step up to conflicts and work towards a diplomatic solution</li>
<li>Execute change management</li>
<li>Cooperate effectively to maintain and develop trustful relationships</li>
<li>Ability to travel</li>
<li>Passion for sports</li>
</ul>
<p> </p>
<p>QUALIFICATIONS</p>
<p> </p>
<ul>
<li>College degree, preferably in marketing/business /textile/fashion</li>
<li>Minimum of 5 years Product Marketing experience with APP, FTW, ACC or comparable background</li>
<li>3+ years managing and developing direct reports</li>
<li>Strong leadership skills </li>
<li>Experience in trade or sales is helpful</li>
<li>Fluent in English </li>
<li>PC skills (MS Office programs)</li>
</ul>
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