Director, SA&I Business Partner (Expanded Verticals Team)
NielsenIQAbout the role
Company Description
R25_0030637
*US role--Must be in US at time off application to be considered.
**This is a commission-based selling role that offers a base compensation in addition to a sales-based incentive tied to annual revenue generation vs. target.
#LI-Remote
Job Description
This role is accountable for overseeing a segment of NielsenIQ North America Strategic Analytics & Insights (SA&I) end-to-end sales process across our entire SA&I portfolio which includes Consumer Behavior & Insights, Innovation, Brand & Media, and Analytics & Activation solutions. This entails creating a portfolio level strategy that focuses on retention and growth across the a common set of clients and executing through other critical sales processes including prospecting, value creation, user persona penetration and deal conversion. The Director, SA&I Business Partner, is also accountable for driving an active sales pipeline with consistent management to OP attainment.
Responsibilities
- Own overall SA&I revenue target/quota for given portfolio
- Take the initiative to identify and capitalize on new sales opportunities
- Clearly and convincingly articulate SA&I offerings and value proposition, matching them with relevant client business challenges/KPIs
- Strong ability to overcome objection handling and navigating resistance from both current and prospective clients
- Have a deep understanding of client business strategy with the ability to effectively communicate to cross-functional partners, and be a catalyst for action and sales conversion
- Create and activate holistic annual client strategies and account plans for strategic clients (including financial forecasting, pipeline management, broader NIQ/Account Lead collaboration)
- Thoroughly understand client, market and competitor dynamics funneling strengths and opportunities to senior leadership
- Identify incremental SA&I business growth opportunities, including additional revenue streams for deeper/more consultative engagement
- Represent all SA&I services and practice areas in a solution-agnostic manner with a keen focus on total portfolio across your assigned client base
- Own SA&I response for the following:
- First time service use and/or large/complicated study designs
- Cross-specialty area proposals
- RFP’s
- Lead T2T client meetings, with goal of penetrating C-Suite portfolio wide
- Drive sales strategy at your portfolio including awareness generation and ongoing engagement leveraging CRM tools, thought leadership, and other activities
- Personally deliver thought leadership
- Maintain product/technical knowledge by participating in learning workshops/sessions
- Ability to drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results
- Partner closely with NIQ Account Lead and Practice Area teams on strategy, joint-selling, and potential RMS RFP responses, where applicable
- Effectively manage SA&I or NIQ client funds and ensure their timely usage for SA&I products
Qualifications
- Master's degree required
- 7-10 years of direct sales experience developing new business and revenue streams
- 7-10 years of market research experience dedicated to selling to expanded verticals (Business Services (Financial + A/O), PPG (Packaging, Hospitality, Government, Non-Profit), Media/Media Agencies, Sales Agencies (Brokers, Ingredients, etc.)
- Entrepreneurial mindset, creative thinking, and a passion for building strong relationships and finding mutually beneficial outcomes
- Experienced in collaborating with and selling to C-level executives
- Strong strategic prospecting and new business development skills
- Strong oral and written communication skills--able to communicate information with clarity and precision across all levels of the organization
- Strong interpersonal skills and ability to develop effective relationships with internal and external stakeholders
- Operate independently with a strong entrepreneurial and growth mindset, while also excelling in collaborative team environments
- Strong analytical aptitude
- Proven experience at successfully meeting high sales revenue targets
US Benefits:
- Comprehensive healthcare plan (medical, Rx, dental and vision)
- Flexible spending accounts and Health Savings Accounts (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
Additional Information
This role has a market-com
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