Head of Marketing Operations

Company Name: IG North America (tastytrade, tastylive, tastyfx, tastycrypto)
Role: Head of Marketing Operations
Location: Chicago, IL – Hybrid (3 days/week in office) 

Come join an innovative team of marketing and growth experts dedicated to building the future of trading. We're looking for a Head of Marketing Operations to accelerate our speed to market, establish operational excellence, and ensure exceptional creative execution. As a visionary marketer, you thrive on delivering impact on time and on budget.  

You will serve as the strategic architect of our marketing execution engine, designing and implementing systems that enable rapid, high-quality campaign delivery. You will refine the technical infrastructure and drive innovative and intelligent design and copy that power personalized, scaled growth at every phase of the customer journey. You will be adept at eliminating bottlenecks, driving accountability, and ensuring every creative touchpoint delivers measurable impact with our target market. As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.  

What You’ll Do: 

• Build the engine for scalability by optimizing workflows, creating documentation, improving collaboration, and building core delivery processes for campaign management.  
• Deliver audience-centric creative excellence by building a creative governance systems that maintains brand integrity while enabling innovation and continuous improvement.  
• Build and maintain marketing technology stack and automation systems while ensuring team usage of features and functionality and martech optimization.  
• Develop templates, systems, and AI-powered tools that accelerate velocity across all teams. 
• Work with technology and data teams to ensure data flows, security, and system integrity.  
• Take ownership of delivery excellence for marketing, driving on-time, on-budget execution while upholding process rigor and high quality standards. 
• Master resource and capacity planning to ensure the right talent is aligned with the right projects at the right time—maximizing utilization while managing internal bandwidth and freelance support as needed. 
• Proactively develop and implement comprehensive client journey maps and optimization systems that deliver on business goals through personalization and conversion rate optimization. Build personalization capabilities that increase conversion rates and client satisfaction. 

Who You Are 

• You bring 10+ years of marketing operations and technology experience, preferably in trading, investing, D2C financial services, fintech or a closely related industry 
• You hold a Bachelor's degree in marketing, business, or related field; MBA preferred 
• You have 5+ years of experience building high-performing teams 
• You have expertise in capacity planning, resource allocation, and process optimization in a multi-disciplinary, high velocity environment 
• You have built comprehensive marketing management systems or frameworks that combines strategic planning with operational execution 
• You are comfortable operating at both strategic and tactical levels, seamlessly navigating between executive-level planning and hands-on problem-solving 
• You possess an analytical mindset with a track record of driving measurable business outcomes 
• You can balance short-term needs with sustainable growth strategies 
• You have a high propensity to innovate and experiment with new approaches 
• You have a go-getter mentality and are proactive and resourceful 
• You excel at cross-functional collaboration and demonstrate systems thinking 
• You're a natural developer of talent and team builder who can inspire and guide others 
• You have strong technical skills and experience with marketing automation platforms, CRM systems, email systems