Senior Manager, Lifecycle Marketing

At Havenly, we're all about making space for better living. We consider it a privilege to help people create and refine their little corner of the world. Join our passionate team to make an impact, disrupt an industry, and make good design accessible to all.

Havenly celebrates differences and encourages everyone to bring their true selves to work. We take pride in ensuring every team member feels valued, heard, welcome, and has equal opportunity to thrive. We are committed to cultivating a diverse and inclusive team that is open to candidates of all backgrounds.

Our Core Values

• Exhibit Gumption: meet every challenge with spirit and energy; believe the impossible is possible.
• Overperform: work hard, move fast, be scrappy.
• Stay Playful: no jerks, no whiners; have fun and keep perspective.
• Act Like an Owner: be accountable, speak up, act in Havenly's best interest.

The Role

Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio.

What You'll Own

• Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re-engagement/win-back programs
• Day-to-day management and development of a team (planned to consist of one or two associates, plus indirect direction of a nearshore execution team)
• Cross-brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand
• Channel expansion: scaling SMS and push from where they are today into full lifecycle channels
• New journey strategy and build sequencing across brands, in partnership with Product and Engineering
• Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative
• Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross-brand programs without flattening seven distinct brand voices into a single house tone
• Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership
• Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume
• Compliance across email and SMS (CAN-SPAM, CCPA/GDPR, TCPA) -  including consent capture, preference management, and audit-readiness as SMS volume grows
• Vendor and platform relationships (Braze, and evaluation of adjacent tools)

What You'll Drive

• Bring dedicated focus and ownership to lifecycle — journey strategy, segmentation, and program build — as its own discipline rather than a shared responsibility
• Hit first-purchase conversion and LTV targets across the portfolio, understanding how lifecycle contributes at each stage of the customer relationship
• Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI-powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice-to-have
• Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving, in partnership with Data & Analytics
• Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns
• Extend our AI lifecycle stack — a knowledge base of what has and hasn't worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day
• Build a cross-brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single-brand performance
• Partner closely with the VP of Growth Marketing on org structure, prioritiza