Microsoft Dynamics CRM Marketing Specialist

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

Become your most extraordinary self!  Our team is intensely proud to be a major provider of services and products to the drug discovery research industry.  Join Eurofins DiscoverX Corporation, part of the Eurofins Discovery ™ group of companies serving global clients in the Pharma and Biotech industries.  Work alongside industry experts and collaborate with team members to directly and positively impact human health worldwide!

We have a philosophy to support work life balance, career progression opportunities and offer many benefits such as formal mentoring programs, tuition reimbursement, extensive career training programs, competitive health benefits, paid time off and 10 annual paid holidays*.  This position also has potential for remote working.

Essential Duties and Responsibilities:

• Exhibit a solid understanding of the Microsoft Dynamics 365 Sales CRM Marketing module and act as the Subject Matter Expert for all related topics within the business.
• Act as the primary interface with IT teams responsible for maintaining and implementing the system and provide ongoing guidance, support, and training to end-users on the module.
• Interpret business needs and issues from various stakeholders, and translate them into actionable requirements.
• Configure, develop, and execute email marketing programs, including segmentation, testing, and deployment. Continually evaluate these programs for improvements.
• Maintain Marketing Automation integration with CRM and assist in integrating additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance reports to the marketing team and internal stakeholders.
• Work with management to confirm KPIs, create reporting, analyze campaign performance, and make recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI, and sales growth.
• Stay up-to-date with the latest best practices, strategies, and industry standards for email marketing and marketing automation.
• Manage and maintain campaign data and list hygiene to ensure the accuracy and relevance of email marketing campaigns.
• Support essential marketing operations initiatives in Microsoft Dynamics sales and marketing hubs, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Additional Duties and Responsibilities:

• Demonstrates and promotes the company vision
• Regular attendance and punctuality
• Applies GMP/GLP in all areas of responsibility, as appropriate
• Conducts all activities in a safe and efficient manner
• Owns the accountability and responsibility of delivering to client needs and timeliness
• Provides cross-functional support to other departments as required

Qualifications

Candida