Marketing Specialist - Healthcare Professionals (HCP)

Expected Travel: Up to 25%

Requisition ID: 9428

About Teleflex Incorporated

Teleflex is a global provider of clinically effective medical technologies designed to improve the health and quality of people’s lives. We apply purpose driven innovation – a relentless pursuit of identifying unmet clinical needs – to benefit patients and healthcare providers. Our portfolio is diverse, with solutions in the fields of vascular and interventional access, interventional cardiology, surgical, anesthesia, cardiac care, interventional urology, urology, emergency medicine and respiratory care. Teleflex employees worldwide are united in the understanding that what we do every day makes a difference. For more information, please visit teleflex.com.

Interventional Urology – The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift® System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.* It is a proven approach that does not require heating, cutting, or destruction of prostate tissue.1 Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

*U.S. 2022 estimates based on US Market Model 2022-24 (5-17-22 FINAL), which is in part based on data provided by Symphony Health PatientSource® 2018-21, as is and with no representations/warranties, including accuracy or completeness.
1. Roehrborn, Can J Urol 2017

 

Position Summary

The Marketing Specialist will be responsible for managing and executing strategies to drive growth in the BPH market through tactical marketing activities. This role will work closely with sales and marketing leadership, and teams across the commercial organization to partner, create and execute targeted, localized campaigns and other deliverables that will support healthcare professionals (HCPs) across the U.S and to a lesser extent, globally This role’s success is built upon the ability to demonstrate an understanding of the regional business, product, customer, distribution channels, and competitors while applying their perspective and expertise in marketing, marketing communications and project management to build and execute strategic plans.  

Principal Responsibilities

•    Creation and delivery of tools and programs to support sales engagement of HCPs, following brand guidelines
•    Customize marketing materials, messaging, presentations and other marketing communications following brand guidelines   to support regional sales efforts 
•    Strategize, develop and implement targeted or localized campaigns leveraging both traditional (collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics
•    Manage and organize workflow of creative assignments from initiation of the project plan through development, the med-legal review process, and delivery of finished creative materials
•    Manage external partners to develop and monitor tactics to ensure that programs run smoothly, on-schedule, and within project scope
•    Proactively develop social media content targeted to HCPs and manage the editorial calendar, in close partnership with the Marcom/Digital teams
•    Collaborate with MarCom and Digital teams to help shape the HCP social media strategy
•    Collaborate on developing plans to leverage product promotions to help generate leads at key shows and events. 
•    Continuously monitor program success and ROI analytics and reporting. Includes sales objectives, budget, advertising & and promotion requirements.
•    Adhere to state, federal, Advamed, Eucamed, company, and industry organization policies with respect to sales and physician materials, physician events, dinners, receptions, promotions, market research, physician payments, and other related activities
•    Perform other duties as assigned
•    Contribute to our culture of being collaborative, respectful, transparent, ethical, efficient, high-achieving, and fun!

Education / Experience Requirements

•    Bachelor’s degree or equivalent practical work experience
•    At least 2-3years of life science experience in direct-to-physician marketing preferred; field experience is a plus

Specialized Skills / Other Requirements

•    Strong organization and project management skills with the ability to own projects from beginning-to-end in a fast-paced environment
•    Ability to think outside the box to determine how to do things better and more efficiently
•    An eye for design and expertise in PowerPoint and other forms of communication
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