Director, Global Strategic Insights

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon and we are looking to hire a looking to hire a Director of Global Strategic Insights to join our team at our US headquarters in Fort Worth, TX.

The Director of Global Strategic Insights will be responsible for leading the Global Strategic Insights function for the Vision Care businesses (Contact Lenses and OTC Ocular Health).  The leader will operate as an integral partner on the business, providing strategic thought partnership and actionable recommendations to inform and guide decision making across the company. 

Major Accountabilities 

• Provide strategic consulting and influence organizational decision-making while guiding projects to optimize brand strategy, customer targeting, product positioning, promotional campaigns, and evolution of tactics.

• Lead primary research across the Vision Care Franchise to (a) evaluate potential portfolio products; (b) test product concepts, features/benefits, and positioning; (c) define market segments and buying behaviors; (d) develop global campaigns, and (e) identify foundational insights to drive strategy and pipeline decisions.    

• Coordinate insight activities across the organization to maximize synergies and efficiency and synthesizes those learnings to drive fact based, fully informed strategic decisions.

• Leverage strategic partnerships to maximize efficiency and day-to-day workflow, to be able to focus on highest priority/greatest impact initiatives.  Oversees all aspects of the research vendor relationship: requests for proposals, negotiations, vendor selection/training, purchase orders, work planning, syndicated analyses, and content development.

• Coordinate with adjacent functions, as needed, (e.g., COMPS, Regulatory, Compliance, Privacy) to manage global processes and ensure adherence to Market Research SOP.

• Support the financial integrity of Strategic Insights efforts through careful attention and adherence to the team’s research budget.

• Partner with business intelligence, competitive intelligence, and regional insights teams to conduct periodic reviews of global Vision Care market and emerging trends – identifying and collaborating on foundational plans to fill knowledge gaps.

Key Performance Indicators 

• Identification and shaping of critical business questions to be answered and the coordination and execution of Strategic Insights research to illuminate/identify actionable insights to address.

• Development of clear, concise, actionable presentations and recommendations that answer most critical business questions and influence decisions through senior leadership.

• Quality and timeliness of presentations/recommendations for Global Franchise Teams and Alcon senior executives

• Reliable development of impactful, concise, and defect-free presentations to answer relevant business and portfolio questions.

• Relevance and impact of delivered research in making business decisions.

• Continuous improvement of processes and approach to drive efficiencies and ensure impactful fit-for purpose research and reports.

• Effective management and tracking of Strategic Insights research budget(s)

• Successful interactions and partnership with Alcon senior leaders and Vision Care marketing teams

• Prefer at least 12+ years of relevant experience (10 years minimum) with at least 7 years (minimum 5 years) leading Market Insights team at a top-tier consumer packaged goods company, market insights firm, or regulated Med-tech firm with strong understanding of marketing science. Strongly preferred experience conducting insights research in a regulated environment with strong understanding of marketing science

WHAT YOU WILL BRING TO ALCON:

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)

• The ability to fluently read, write, understand and communicate in English

• 10 Years of Relevant Experience

• 6 Years of Demonstrated Leadership

HOW YOU CAN THRIVE AT ALCON:

Travel Requirements: 0-5%
Relocation assistance: yes
Sponsorship available: no

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