Senior Analyst, Marketing Operations (Hybrid)

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

This role is based in our New York City office, and requires a commitment of 2  days a week on‐site.

The Senior Analyst, Marketing Operations (Hybrid) is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization.

As the Senior Analyst Marketing Operations (Hybrid) you  will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change.

Responsibilities include, but not limited to:

• Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
• Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
• Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.
• Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms or other job aids. Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.
• Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed
• Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
• Manage Pod finances and other reporting/dashboards
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”
• Synthesize learnings from "test & learn" marketing experiments on a regular basis
• STRETCH ROLE (after 6+ months, with high performance on primary tasks): Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment

Required Qualifications

• 2+ years of experience in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
• 2+ years of project management OR 2+ years of marketing strategy/operations experience OR 1-2 years of consulting experience

Preferred Qualifications

• Degree or coursework in Marketing
• Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc.) strongly preferred
• Familiarity with project workflow management tools e.g. Workfront, Smartsheets, etc. is a plus
• Experience acclimating quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously and be comfortable with ambiguity is key
• Experience working in an Agile methodology and/or rapid test and learn
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