Director, Digital Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Mattel is advancing its consumer first strategy by evolving how we build, engage, and retain relationships with our audiences. The Director of Digital Marketing and Relationship Management will lead the enterprise approach to CRM, loyalty programs, marketing 360 campaigns, the promotional calendar, and brand storytelling, leveraging global toolkits. This role is responsible for developing and executing integrated, data driven strategies that connect brand, media, content, and commerce to drive engagement and long-term value across the Mattel portfolio.

What Your Impact Will Be: 

Consumer Engagement and Marketing 360 Strategy

• Define and lead the enterprise vision for Marketing 360, encompassing owned channels, CRM, loyalty, lifecycle marketing, and integrated consumer engagement
• Influence the planning and execution of cross channel campaigns in partnership with paid media, commerce, and brand teams to ensure a cohesive consumer journey
• Own relationship marketing strategy, embedding CRM and loyalty principles into brand planning, content, and campaign design across all consumer touchpoints
• Drive consumer first storytelling, leveraging data and insights to deliver relevant, connected, and emotionally resonant experiences
• Integrate CRM and loyalty programs into content, partnerships, and marketing activations to increase engagement, retention, and lifetime value
• Establish measurement frameworks to evaluate Marketing 360 effectiveness across owned, earned, and influenced channels

Loyalty and CRM Leadership

• Lead the evolution of loyalty programs that strengthen emotional and transactional consumer relationships
• Partner with analytics teams to identify opportunities and optimize consumer journeys across lifecycle stages and campaigns
• Own CRM strategy including segmentation, lifecycle planning, personalization, and campaign execution

Marketing 360 Campaigns, Promotional Calendar, and Commercial Strategy

• Own the global marketing 360 campaign framework and ensure consistency across brands and regions
• Own the global promotional calendar and ensure alignment with campaign planning and commercial priorities
• Establish promotional and campaign guidelines that drive sales while protecting brand equity
• Partner with eCommerce, paid media, brand marketing, and regional teams to deliver coordinated, cross-channel execution

Brand Building and Experience

• Partner with brand and creative teams to develop storytelling and campaign narratives that build consumer affinity
• Advance new approaches to content, experience, and campaign planning that strengthen consumer connection
• Ensure campaigns balance near-term performance with long-term brand value

Leadership and Collaboration

• Lead and develop a high-performing team across CRM, loyalty, campaign strategy, and promotional planning
• Serve as a strategic advisor within the marketing leadership team
• Collaborate across functions and regions to ensure consistent execution and global alignment

Qualifications

What We’re Looking For:

• 10+ years of experience in digital marketing, CRM, brand marketing, or integrated marketing
• Proven track record of driving consumer engagement at scale
• Strong people leader with a focus on team development and collaboration
• Deep expertise in CRM, loyalty, integrated campaign development, and promotional strategy
• Proven ability to align relationship marketing with brand storytelling and commercial goals
• Strong analytical skills with the ability to translate data into action
• Experience influencing across marketing, media, creative, and eCommerce teams
• Demonstrated success leading organizations toward consumer-centric marketing

What You Bring

• Strategic vision with a balance of creativity and data-driven rigor.
• Leadership presence and ability to influence at all levels.
• Passion for building meaningful, lasting consumer rela