Sr. Product Manager, In-App Content

The Opportunity

The Sr. Product Manager, In-App Content, will guide the creation and distribution of premium, trend-relevant templates, effects, filters, transitions, and motion assets for Adobe Premiere on mobile devices. This role involves working in close coordination alongside the Creative and Product teams to establish the visual style and manage regular content launches in global markets.

What you'll Do

You will define the content strategy and manage the delivery timeline and ongoing work for in-app template and creative content (audio and video) for Premiere mobile and desktop apps. You’ll work with colleagues, including our creative team, across Adobe to help define the visual identity and motion language for templates and other in-app assets. We expect you to maintain a high level of craft and originality across templates, transitions, effects, titles, filters, and beyond. Content will be global and should represent regional trends and cultural awareness.

Review, provide feedback, and approve all in-app content in advance of release. Partner with engineering and Adobe's internal creative agency to build workback schedules and direct the daily process.

Study trends and conduct customer research to define monthly themed content packs based on cultural calendars, platform trends, and emerging aesthetics. Translate research into comprehensive briefs to guide the work of internal and external contributors.

Work in a highly matrixed, cross-functional organization with engineering, product management, marketing, community and social teams, finance, and more. Understand how the team's work fits into the broader strategy and effectively communicating and collaborating with others will be key to your success.

Experience

• 10+ years of experience in Product Management, video, motion/animation, content creation, or related fields.
• A strong sense of design, the ability to partner successfully with creatives, and brand-forward thinking.
• Experience editing video, crafting motion graphic animations, and working with templates.
• Ability to manage both conceptual and production-level work across global teams.
• Solid understanding of social trends (TikTok, Instagram, YouTube Shorts) along with knowledge of cultural nuance for regional content packs.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.