Associate Manager - Digital Marketing

Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.

Our teams have the opportunity to provide a critical resource – energy – that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today’s world demands.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions – large and small – that help people and communities thrive in the moments that matter.

At Rehlko, our team members are the essential energy that powers our organization’s success. We are committed to fostering a safe and sustainable work environment where safety is everyone’s responsibility. We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits

• Work-life flexibility

• Recognition and rewards

• Development and career opportunities

• A safe and inclusive workplace

Why You Will Love this Job

Rehlko is seeking a strategic, data-driven, and technically skilled Digital Marketing Associate Manager to join our Enterprise Digital Marketing team, with a dedicated focus on the Power Systems business. This role is ideal for a digital marketer who thrives in a fast-paced, collaborative environment and is passionate about leveraging analytics, technology, and innovation to drive measurable business impact. 

As the Product Owner for the Power Systems global websites, you will lead the strategy, planning, execution, and optimization of digital experiences that align with business objectives and brand positioning. You will be responsible for driving data-informed decision-making by analyzing user behavior, traffic patterns, and conversion metrics to identify opportunities for improvement. In addition, you will enhance SEO performance through rigorous keyword research, competitive analysis, and continuous monitoring of search trends, while leveraging AI-driven search and personalization to improve content discoverability and user engagement. 

This role also involves managing and optimizing digital platforms to increase traffic, engagement, and conversion rates, as well as monitoring performance dashboards to track KPIs, measure ROI, and communicate insights to stakeholders.

Success in this position requires strong collaboration with marketing, product, and IT teams to implement data-backed strategies that improve digital experiences and deliver tangible business outcomes. Ideal candidates will combine strategic thinking with strong analytical capabilities, proficiency in digital marketing tools, and a passion for using data to shape impactful digital experiences.

Specific Responsibilities:

Website product ownership

• Lead the strategy, planning, execution, and optimization of global Power Systems websites to deliver seamless digital experiences aligned with business objectives and brand positioning. 

• Develop and present clear KPIs and measurable cost-saving projections to justify and guide the consolidation of websites into a unified global experience. 

• Own and manage the Power Systems digital roadmap, driving continuous improvement, innovation, and alignment with long-term product vision. 

• Serve as Product Owner for business-specific digital enhancements and agile team(s), ensuring solutions address business-relevant problems and deliver measurable value.

• Foster strong relationships with cross-functional teams and key stakeholders to understand needs, remove barriers, and ensure successful collaboratio