Marketing Strategy Intern, Walt Disney World Resort, Summer/Fall 2025
The Walt Disney CompanyAbout the role
Job Posting Title:
Marketing Strategy Intern, Walt Disney World Resort, Summer/Fall 2025Req ID:
10115017Job Description:
“We create Magic.”
That’s our motto at Disney Experiences. And it permeates everything we do. At Disney, you’ll help inspire magic by enabling our teams to push the limits of entertainment and create the never-before-seen! Marketing Strategy connects consumer insights to business objectives by leading go-to-market strategies. Our vision as a Marketing Strategy organization is to be the most imaginative marketers of immersive entertainment, encouraging people worldwide to make their Disney dreams come true!
Our ultimate objective is to drive consumer demand, visitation and revenue goals for Walt Disney World Resort. We achieve this goal by developing strategies and communication plans to reach and influence the consumer mindset and behavior including desire to take a Disney vacation, visit during a specific season, reach a specific consumer segment, stay in a Disney Resorts Collection hotel, and purchase a ticket to Walt Disney World Theme Parks.
This internship is a full-time, six-month commitment in the Orlando, FL area from June 2025 - January 2026.
What You Will Do
You will help deliver annual revenue and attendance goals for Walt Disney World Resort. Important responsibilities will include supporting Managers by building and implementing communication plans, evaluating campaign creative, performing consumer research, monitoring and analyzing business performance, and other key projects as assigned.
By applying to this role, you may be considered for a Marketing Strategy Internship role in one of the following teams: Domestic Audiences, Florida Resident & Affinity Audiences, Merchandise, Resorts & Central Florida Tourists or Disney Springs.
Make an impact by...
Thinking critically to develop strategic inputs, communicate strategies, and develop communication plans to support business objectives
Creatively solving business issues through innovation of new ideas
Interpreting data to understand trends and assisting in researching, analyzing and reporting
Coordinating and leading a variety of projects to increase awareness and relevancy, drive intent to visit, and accelerate conversion through emails, organic and paid media, web content, etc.
Collaborating with internal teams to support business needs, and develop and execute marketing strategies across the business to reach key audiences
Required Qualifications & Skills
Ability to construct and present a compelling story from data analysis and consumer insight/research, and comfort working with numbers required
Team collaboration with the ability to handle conflict to positive resolution
Proficiency using Microsoft Office Suite and developing presentations decks
Previous Marketing Internship experience
Takes initiative and possesses personal leadership skills with an entrepreneurial mindset
Education
Junior or Senior year preferred
Major or previous coursework in Marketing, Business, or related field
Eligibility Requirements & Program Information
Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
Current Disney Interns, College, International, or Culinary Program Participants: You may only work for ONE consecutive year (12 months) in any combination of an internship and/or program.
At least 18 years of age
Possess unrestricted work authorization
Additional Information
Be compliant with The Disney Look appearance guidelines
Program Length: The approximate dates of this internship are June 2025 - January 2026
Fully available to work full time hours (approximately 40 hours per week) have a consistent, reliable work schedule throughout the internship
Transportation: Able to provide/have reliable transportation to/from work
Able to provide own housing for the duration of the internship program in the Orlando, Florida area
Florida Housing: Limited housing opportunities may be available for Florida Based Professional Interns through American Campus Communities, for more information
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