Associate Director, U.S. Patient Marketing, IgAN

This is what you will do:  

The Associate Director, U.S. Patient Marketing – IgAN will be a key member of the U.S. commercial and IgAN marketing team, responsible for leading execution of patient marketing initiatives to support the launch and growth of IgAN. 

This role will drive the implementation of patient engagement, education, and omnichannel marketing programs, enabling disease awareness, patient identification, and adherence. The Associate Director will partner closely with cross-functional teams to ensure coordinated execution across the patient journey and contribute to brand planning and strategy development. 

You will be responsible for:  

• Leading execution of patient marketing programs and campaigns, aligned to brand strategy and launch priorities  

• Implementing omnichannel patient engagement initiatives, including digital, social, web, CRM, and patient support programs  

• Developing and executing patient marketing plans, while contributing insights and recommendations for strategy refinement 

• Managing patient disease awareness and education initiatives, including content development, programs, and partnerships with advocacy and field teams 

• Driving patient identification and adherence initiatives, including coordination with Patient Services and cross-functional stakeholders 

• Coordinating execution across cross-functional partners, including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC 

• Developing and optimizing patient-facing content and materials, ensuring alignment with brand messaging and compliance requirements  

• Managing agency partners and day-to-day workflow, including timelines, deliverables, and budgets 

• Defining and tracking campaign performance metrics (KPIs) and leveraging insights to optimize execution and improve outcomes 

• Expanding digital patient engagement capabilities, applying test-and-learn approaches to improve reach and impact 

• Advancing field engagement and program execution, including collaboration on key initiatives (e.g., speaker programs, patient events, or ambassador programs) 

• Contributing to annual brand planning and tactical planning processes, ensuring patient perspective is incorporated 

You will need to have: 

• Bachelor’s degree in life sciences, business, or related field  

• 5+ years of pharmaceutical, biotech, or healthcare marketing experience  

• Experience in patient marketing, digital marketing, or consumer engagement programs  

• Strong understanding of patient journey and patient engagement strategies in specialty or rare disease settings 

• Proven ability to execute omnichannel marketing programs and campaigns 

• Strong project management skills with ability to manage multiple initiatives simultaneously  

• Demonstrated ability to work effectively in a matrixed, cross-functional environment