Marketing Automation Specialist

Zirous is an accomplished tech firm based out of West Des Moines, IA. For over 35 years, Zirous has been committed to executing best practices and going above and beyond industry standards to provide viable solutions for customers in all things data & analytics, marketing technology, cloud adoption, enterprise integration, identity & access management, custom application development, and extended reality. Zirous is seeking a Marketing Technology Specialist who is eager to work with a variety of technologies and to continue to develop their technical expertise.

Our technology partners include: Adobe Marketo, AWS, Microsoft, OneTrust, Okta, Oracle, SailPoint, Tealium, Vertify, and many more!

Zirous has also been recognized as a Top Workplace in the State of Iowa across multiple years! Join our fantastic team today!

Location: This position will work in a hybrid model with both work from home (remote) days each Monday & Friday, as well as on-site days at the West Des Moines, IA office each Tuesday, Wednesday, Thursday. Zirous offers a flexible schedule so that you can work to meet clients needs and your personal needs. On-site days as described will be required for this role, local candidates within the Des Moines, IA metro will be given priority.

What you’d be doing:

As a Marketing Automation Specialist on our Marketing Technology team, you’ll collaborate with our certified implementation consultants as they implement various marketing technologies from marketing automation, CRM, CDP, analytics, webinar, event management and middleware systems to aid clients in leveraging the technology to drive business outcomes.

Key areas of focus include:

• Work with clients (and our implementation consultants) to gather requirements and translate business needs into the technical execution of campaigns through our automation platforms.
• Implement and manage marketing automation platform & customer journeys
• Build email funnels including funnel mapping, advanced nurture builds, drip flows, form/landing pages, testing, deployment, and lead lifecycle.
• Detail user experience and customer journey best practices.
• Working knowledge of marketing technology tools to guide in the development and execution of marketing campaigns including campaign flow builds, emails, landing pages, forms creation as well as testing and reporting.
• Detail best practices when it comes to lead nurturing and scoring.
• Assist clients with business processes and strategies as leads and contacts move through the sales funnel.
• Understand the client’s channel management strategy and tech stack (big picture) while making recommendations on how to best utilize the technology, people and processes in place at clients to achieve the integrated campaigns with optimal outcomes. This could include modifications of processes and training client staff members to increase success outcomes.
• Work alongside Client’s CRM team to ensure marketing and sales data are synced and correctly mapped between systems.
• Provide recommendations on add-on applications (ABM/data management/events/webinars/etc) and how they can be leveraged in campaigns to drive success.
• Direct collaboration with clients virtually for workshops, training sessions and campaign strategy sessions.
• Help identify audience and segments to be used in campaigns.
• Create detailed road maps and project plans to work within the overall scope of the project.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Digital Analytics, Data Analytics, Information Systems, Supply Chain Management, Business Analytics, Computer Science, Management Information Systems, or in a related field or equivalent work experience.
• Knowledge of lead and data management, custom data, lead scoring, and analytics
• Proficiency in understanding of both design for both Email and Landing Pages

• Experience managing lead capture forms and integrations with CRM Systems (Salesforce, MS Dynamics, Oracle Sales Cloud, etc. to execute on the lead distribution process
• SaaS technology implementation and integration configuration experience (CRM, Marketing Automation, Analytics, Websites and ad platforms)
• Understanding of digital lead generation campaign strategies and channels; previous experience in email and working directly with marketing automation platforms.
• Working knowledge of customer data flows across multiple touchpoints including web forms, customer service, webinars, events, etc.
• Strong understanding of email legal compliance, list management, preference centers and deliverability
• Best practic