Social Media Specialist, Strategy & Initiatives

Social Media Specialist, Strategy & Initiatives

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Are you a strategic thinker with a passion for social media innovation and consumer engagement? This Social Media Specialist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations!

The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You'll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager to whom you will report, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. Your work will directly influence how consumers experience and engage with our brands through strategic social initiatives, transforming customers into fans and fans into brand champions.

The Social Media Specialist will bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You'll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence.

In this role, you will:

Strategy Development & Implementation (40%) 

• Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization

• Create strategic recommendations for consumer engagement initiatives and social media platform opportunities

• Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives

• Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies

• Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production

Community, Brand & Retailer Initiatives (40%)  

• Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships 

• Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management 

• Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals 

Agile Opportunity Discovery (20%)  

• Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships 

• Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking,  etc.), strategic approach, and creative coordination in partnership with Social Content Creators 

• Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary 

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to p