US Based Salary: $160,000 - $190,000 DOE

About Us

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust in the sector, allowing the social good industry to accelerate growth and reach peak impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 20,000 customers, including over 16,000 nonprofit organizations and over 50 percent of Fortune 100 companies. Learn more at bonterratech.com.

About the Role

About the role 

Bonterra is on a mission to empower nonprofits to raise more, engage supporters more deeply, and drive lasting social impact. As a Principal Product Manager, you will own a critical product area within our Fundraising Experiences business unit, shaping strategy and execution to deliver meaningful outcomes for nonprofit customers and their supporters. 

You will operate as a strategic leader and hands-on product manager, accountable for discovering the right target markets, problems to solve, delivering high-impact solutions, and driving measurable customer and business results. This role requires strong product judgment, deep customer empathy, comfort with data and experimentation, and the ability to lead cross-functional teams through ambiguity. 

What You’ll Do 

Own Product Strategy & Outcomes 

• Define target markets and customer segments, identifying where Bonterra can win and how to differentiate. 

• Define and evolve a clear product vision, strategy, and roadmap aligned to Bonterra’s mission and business objectives. 

• Own and be accountable for product outcomes, including adoption, engagement, retention, and revenue impact. 

• Translate company-level goals and OKRs into focused product bets with clear success metrics. 

Own Continuous Product & Market Discovery 

• Continuously assess market trends, competitive positioning, and emerging opportunities to inform strategy. 

• Partner with Design, Engineering, and Research to run continuous discovery, including customer interviews, usability testing, data analysis, and experimentation. 

• Identify and validate customer problems, test hypotheses, and ensure solutions deliver real customer and business value. 

• Develop deep understanding of nonprofit workflows, motivations, and constraints across different customer segments. 

Own Packaging, Pricing & Positioning 

• Own product packaging and pricing strategy, including tiering, monetization models, and value-based pricing; with the ability to navigate unique considerations of AI features. 

• Define clear, compelling product positioning and messaging that differentiates Bonterra in the market. 

• Continuously test and optimize pricing and packaging based on market feedback and performance. 

Deliver High-Impact Solutions 

• Lead end-to-end product launches.  

• Collaborate closely with Engineering and Design to define solutions, scope work, and deliver iteratively. 

• Partner closely with Marketing, Sales, and Customer Success to drive successful go-to-market execution. 

• Measure and optimize go-to-market performance, including conversion, pipeline contribution, and adoption. 

• Measure and optimize go-to-market performance, including conversion, pipeline contribution, and adoption. 

• Maintain a healthy, prioritized roadmap focused on outcomes over output, making clear trade-offs when needed. 

• Ensure product requirements are clear, lightweight, and enable teams to move quickly without sacrificing quality. 

Use Data, AI, and Insights to Inform Decisions 

• Define and monitor key product metrics; use qualitative and quantitative data to guide prioritization and iteration. 

• Leverage experimentation and analytics to evaluate product performance and inform roadmap decisions. 

• Contribute to Bonterra’s use of AI-driven and data-informed capabilities, with an emphasis on responsible, customer-centric application. 

Launch, Learn, and Iterate 

• Lead product launches in partnership with Marketing, Sales, and Customer Success, ensuring strong positioning