Vice President of Marketing Analytics Sales
Informa Group Plc.About the role
Company Description
Curinos is the leading provider of data, technologies and insights that enable financial institutions to make better and more profitable data-driven decisions faster. Born out of the combination of two familiar industry powerhouses, Novantas and Informa’s FBX business, Curinos brings to market a new level of industry expertise across deposits, treasury management lending and digital experience solutions and technologies.
Curinos is operating under a hybrid modality. This position is based in the Greater New York, Chicago, or Boston metropolitan areas.
Job Description
Curinos is currently seeking a VP of Marketing Analytics Sales to support the rapid growth of our marketing solutions practice. The ideal candidate will have a considerable marketing analytics and solutions background, understand sales management, as well as effectively communicate Client needs and Market Opportunities for future product enhancements.
The Sales Solutions Expert (SSE) will be part of the Marketing, Product, and Value Proposition Practice Team responsible for supporting Client and Relationship Managers in selling into both existing and prospective Clients. Measures of success include new client acquisition rates, renewal rates, up-selling, cross-selling, customer satisfaction and contribution to overall sales team and business success.
You will have the ability to:
- Fully understand the marketing products and solutions offered at the Subject Matter Expert level, and the associated development roadmaps
- Support Client Managers and Product Owners with solutions selling into prospect and existing client account base including assistance in fully qualifying opportunities, input to opportunity strategy, solutions architecting, and conducting value-based demonstrations
- Partner with the Sales and Delivery teams to plan, prepare and execute on strategic deals in complex sales cycles
- Create and deliver powerful presentations and demos that clearly communicate the uniqueness of the value proposition and how it comes to life to meet client needs
- Manage all technical aspects of RFP / RFI responses related to marketing products and solutions
- Effectively communicate Client needs and Market Opportunities for future product enhancements
- Collect and document competitive intelligence and provide feedback to product, sales, and marketing functions
- Conduct industry webinars and lead campaign development for marketing products and solutions
Qualifications
- Bachelor’s Degree required OR equivalent combination of education, training, and experience
- 5+ years of experience as a marketing practitioner (especially with digital marketing strategy and analytics), and/or with experience at marketing solutions firms
- Proven ability to creatively explain and present complex concepts in an easy-to-understand manner
- Ability to forge strong, long-lasting relationships with senior executives
- Excellent analytical skills and ability to provide actionable insights from data, including advanced Excel skills
- Solid technical background with understanding and/or hands-on experience marketing technology & analytics
- Excellent written and verbal communication skills, including presentation and creativity skills
- Exceptional project management skills and the ability to turn around time-sensitive research findings with a high degree of accuracy and insight
- Hands-on experience with marketing analytics and marketing data
- Strong storytelling, data visualization, and presentation skills
- Track record of successfully:
- Managing and delivering on multiple projects at a time
- Being hands on with data and distilling the key actionable insights
- Managing client relationships
- Bonus points: Experience with SQL, R or Python and statistical analysis packages (SPSS, JMP, Tableau)
- Strong communication skills, detail-oriented, and organized
- Willingness to travel
Base Salary Range: Starting at $150,000 (plus Commission)
Additional Information
Why work at Curinos?
- Competitive benefits, including a range of Financial, Health and Lifestyle benefits to choose from
- Flexible working options, including home working, flexible hours and part time options, depending on the role requirements – please ask!
- Competitive annual leave, floating holidays, volunteering days and a day off for your birthday!
- Learning and development tools to assist with your career development
- Work with industry leading Subject Matter Experts and specialist products
- Regular social events and networking opportunities
- Collaborative, supportive culture, including an a
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