VP of Marketing

Who we are: 

Guidewheel is on a mission to empower the world’s ten million factories to reach sustainable peak performance. Our leading AI-powered FactoryOps platform is the fastest and most scalable way for manufacturers to get more from every plant and machine. 

Already trusted by 300+ manufacturers including Johnson & Johnson, Cargill, Hershey, Steelcase, ATI, and U.S. Steel, Guidewheel brings the power of AI to every plant, no matter the size. Customers have achieved as much as 2X productivity gains and cut energy costs by 15–20%, often within months. Recognized by the World Economic Forum as a top company poised to change business and society, we’ve also earned awards from McKinsey, Stanford, and MIT.

We have incredible momentum and alignment around our mission; backing from top investors including BlackRock and Temasek’s Decarbonization Partners Fund, Greycroft, and Breakthrough Energy Ventures; and a culture that values diversity, a growth mindset, and results. 

Check us out here:

• TED talk by our CEO, Lauren Dunford
• Series B: Led by BlackRock and Temasek’s Decarbonization Partners
• What do Guidewheel customers have to say?

The Role

With back-to-back record quarters and accelerating adoption across factories worldwide, Guidewheel has opened a spot for a Head of Marketing with a superpower in Story and Product Marketing. The mission: make Guidewheel’s story impossible to ignore and our marketing engine impossible to stop — a clear, compelling narrative paired with a repeatable expansion machine.

This leader will own our story end-to-end, lead a tight, high-output team in building a strategic, AI-enabled marketing engine that compounds every week to turn Guidewheel into the intelligence layer for the world’s factories, and shape how the world understands FactoryOps. 

What You’ll Do

• Own positioning end-to-end to create the FactoryOps category. You’ll create the FactoryOps category and craft the narrative that makes Guidewheel unstoppable. Translate product and customer insight into language operators, CFOs, and CEOs instantly connect with — the kind of positioning customers repeat back to us with a smile.
• Turn marketing into a competitive weapon. Build and run the strategy that fuels our biggest growth lever—expansion—in our land-and-expand motion. You’ll understand the FactoryOps lifecycle and design the moments, messaging, and motions that lift multi-plant adoption and create power users.
• Build and lead a tight, high-output team with extraordinary talent density. Serve as a player-coach for a small team (3–5) amplified by world-class tools and AI. Set a high bar for clarity, taste, urgency, and impact and create a standard, pace, and environment where the best people do the best work of their careers.
• Manage the team to ensure a predictable pipeline engine. Develop a channel strategy aligned tightly to ICP and tuned for revenue impact. Balance brand, demand, and product marketing into a measurable, reliable engine that consistently delivers high-quality pipeline.
• Build and run a world-class Customer Marketing engine that turns wins into momentum — case studies, reference programs, expansion plays, and stories that make our customers the heroes and fuel revenue every week.
• Create content that moves metrics. Publish crisp, useful content teams actually read, share, and act on. Capture customer impact and turn it into assets that drive expansion across entire plant networks.
• Scale with systems, data, and AI. Build an experimentation engine with fast learning loops. Keep data clean, dashboards sharp, and insights actionable. Use AI to multiply the team’s output, personalize at scale, and increase execution velocity every week.
• Partner deeply with Sales and Product. Work arm-in-arm with GTM and product to turn wins into playbooks, shape ICP, and ensure our story, roadmap, and revenue engine all reinforce each other.

What we’re looking for: 

• A builder with exceptional taste, judgment, and horsepower. Someone who moves fast, thinks clearly, and turns ambiguity into momentum. Strategy → narrative → assets → impact — all in the same week.
• A master storyteller who has done category creation. Crisp, vivid writing with zero jargon. Positioning that’s di