Director, Digital Customer Experience & Marketing

Country:

United States of America

Location:

CAF77: CCS - CIB 13995 Pasteur Blvd , Palm Beach Gardens, FL, 33418 USA

Carrier Global Corporation, a global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.

Transformation begins with belief. That innovation can make an impact. That taking care of people means taking care of the planet. That our solutions have the power to improve life today and tomorrow. It is why Carrier is transforming spaces every day. In homes. In buildings. Across the cold chain. Our inclusive, diverse team combines global and local expertise with an uncompromising commitment to customers. Together, we deliver intelligent, connected ecosystems and visionary breakthroughs that help support comfort, health, and productivity while promoting sustainable energy usage.

We are Carrier. A global leader in intelligent climate and energy solutions. For people, our planet, and generations to come. Carrier is a global employer of choice, focused on attracting, developing, and retaining world-class talent, and fostering an inclusive culture rich in global diversity. Transform your tomorrow by joining our team!

About this role:

We are seeking a Director of Digital Customer Experience & Marketing reporting to the Executive Director of Global Brand Strategy & Marketing for the Carrier World Headquarters team. This role will lead end-to-end digital marketing strategies and ecosystems to drive positive customer experiences for a full portfolio of leading brands.

The Director, of Digital Customer Experience & Marketing will be responsible for the development and execution of digital marketing strategies for the corporate websites, employing best practices and ensuring relevant and up-to-date content strategy, along with platform enhancements and website compliance requirements.

The ideal candidate has expertise in advanced digital technologies across a globally diverse workforce and demonstrates cutting-edge practices across new channels and platforms. In addition, the ideal candidate is comfortable in a high-performing, fast-paced environment and is adept at multitasking and maintaining a strong commitment to quality.

 Preferred location Palm Beach Gardens, Florida. Remote opportunity is also available.  

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy and roadmap to increase brand visibility and achieve marketing goals.
• Lead strategy and implementation of the digital experience including, customer journey mapping, content strategy, SEM/SEO strategy, marketing automation, CRM integration, and website testing and launch efforts resulting in enhanced customer experiences.
• Enhance the user experience on the company’s website and digital platforms through optimization and personalization.
• Manage all digital marketing channels (e.g., website, blogs, emails) to ensure brand consistency.
• Set key performance indicators (KPIs) for digital marketing campaigns and measure the success of these initiatives.
• Utilize analytics tools to track campaign performance, interpret data, and make data-driven decisions for optimization. Analyze website performance, collaborate with business units, and leverage insights to optimize lead generation opportunities.
• Oversee the digital marketing budget and ensure ROI on marketing spend.
• Conduct market research and competitive benchmarking to identify digital marketing opportunities and competitiveness.
• Build and maintain relationships with key stakeholders. Work collaboratively with Business teams, Brand, and IT.
• Forge strategic partnerships and relationships with external agencies, vendors, and platform providers to enhance digital marketing efforts.
• Develop a comprehensive Martech strategy and lead the development and standardization of analytical tools, frameworks, and processes.
• Management of world headquarters digital marketing team including website development and management, SEO/SEM, content strategy, and email marketing.
• Lead design, development, launch, and regular updates for corporate-owned websites at Carrier; collaborating with cross-functional partners.
• Lead team in the management of content in the CMS system.
• Lead the Global Digital Marketing Council.
• Lead the team in preparation of standard work on a variety of digital / w