Associate Director, Strategic Marketing, Oncology

At Element Biosciences, we are passionate about our mission to develop high performing products to study genomics with unprecedented flexibility and quality that enable researchers to better understand biology for the improvement of global health. We have built a highly efficient product-driven organization where employees can learn, grow, and thrive in a challenging but encouraging environment. We are committed to scientific integrity, collegiality, honesty, objectivity, and openness.

We are seeking an experienced Associate Director, Strategic Marketing, Oncology who will play a pivotal role in developing company strategy for the cancer research market, coordinating with our product team to define cancer market-specific product specifications, building outbound marketing strategies and campaigns, prioritizing suggested activities, and driving commercial efforts aligned to the overall corporate goals. This is an incredible opportunity for someone who is passionate about becoming a brand subject matter expert in the eyes of internal and external partners and colleagues. We are looking for candidates with a solid background in oncology research and genomics markets who will bring fresh, relevant points of view to the work at hand. Experience with marketing in the life sciences space is a must. This role will report to the Senior Director, Strategic Marketing and will be a San Diego based role.

If you possess the following and want to make a meaningful impact, we invite you to explore this role.

Essential Functions and Responsibilities:

• Work closely with the product management team to provide input on future product specifications relevant to all areas of the oncology market and generate needed marketing content for new product releases relevant to oncology
• Develop strategies for marketing our products across the range of customer types working in oncology
• Identify key customer personas and positioning statements for sales enablement and outbound campaigns
• Develop and execute global strategic and multichannel tactical plans for growing and nurturing the oncology sales funnel, in collaboration with the marketing team
• Drive expected growth in the clinical oncology market and track relevant business metrics
• Attend key conferences and work with customers and KOLs to drive adoption of Element’s portfolio
• Initiate and drive scientific collaborations with oncology KOLs to develop compelling evidence for use marketing campaigns
• Present and influence at the Executive level, both internally and externally with customers, KOLs, etc
• Cultivate customer, competitive and market insights to inform brand messaging strategies across our business and drive effective creative performance
• Work collaboratively across functions in the organization, including (but not limited to) R&D, Finance, Market Development, Product Management, Regional Marketing, Sales, and Corporate Support Functions

Education and Experience:

• Minimum of a Bachelor's Degree (PhD or strong science background is preferred) along with 7+ years' experience in the brand, marketing and/or ad agency space (experience in Life Sciences/Biotech preferred)
• Proficiency in the rapidly evolving oncology market landscape, including pharma direction, diagnostic technologies, testing applications, and NGS utilization in these markets
• Strategic writer with unconventional skills for the broadest range of life sciences messaging and copy
• Prior experience marketing to scientists, reference laboratories, medical professionals, and patients
• Experience working on companion diagnostic opportunities from either a medical or marketing perspective
• Strong analytical skills and ability to connect detailed analysis to larger strategy
• Demonstrated ability to solve problems and deliver targeted results
• Demonstrated effective collaboration in matrixed or highly cross-functional business settings
• Demonstrated track record of delivering effective and strategic marketing plans for products on market
• Experience with NGS markets, diagnostics and/or oncology product lines is strongly preferred

Physical Requirements:

• Frequently moves boxes weighing up to 20 pounds.

Location:

• San Diego, CA

Travel: 

• Domestic travel up to 25% and some international travel

Job Type:

• Full-time/Exempt

Base Compensation Pay Range:

• $156,000 - $184,000

In addition to base compensation noted above, you will be eligible for stock options, discretionary annual bonus, no cost heal