Global Marketing Specialist, qPCR Portfolio
Thermo Fisher ScientificAbout the role
Work Schedule
Standard Office Hours (40/wk)Environmental Conditions
OfficeJob Description
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.
We are seeking an energetic, detail-oriented, and collaborative Global Marketing Specialist to support the execution of global marketing programs for qPCR instruments, consumables and workflows. This role will work closely with Global Market Development Managers to execute application-focused campaigns and tactical marketing activities that drive awareness, customer education, and demand generation for our real-time PCR (qPCR) instrument portfolio.
The successful candidate will thrive in a fast-paced environment and be highly focused on tactical implementation, project coordination, and delivering high-quality marketing assets and campaigns with minimal oversight. This role supports the global qPCR business units, regional marketing and commercial teams and reports to the Sr. Global Market Development Manager, qPCR/dPCR Instruments and Workflows.
This role is part of the Global Market Development team supporting the qPCR portfolio within the Genetic Sciences Division. The team is responsible for executing global marketing programs that generate awareness, drive demand, and enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets.
This is a highly collaborative role, partnering closely with global marketing managers, regional marketing and commercial stakeholders to support campaign execution and drive business impact.
Location: Carlsbad, CA (minimum 4 days onsite)
Relocation assistance is not provided for this position
This Role Makes an Impact
In this role, you will support the execution of qPCR application- and product-focused outbound marketing programs that educate customers on qPCR workflows and contribute to demand generation. You will play a key role in building marketing campaigns that support funnel growth, including lead generation and marketing-qualified opportunities (MQOs), by ensuring timely and high-quality execution of marketing tactics.
Key Responsibilities
Execute tactical marketing activities aligned to global marketing plans for qPCR instruments, consumables and workflows, supporting campaign delivery and business objectives
Support development and deployment of multi-channel outbound campaigns (digital, email, web, social, webinars, events) to drive awareness and engagement
Collaborate with Global Market Development Managers to implement application-focused marketing programs and workflow campaigns
Coordinate with internal teams and external partners (creative services, agencies) to develop and deliver marketing assets, including brochures, web content, emails, videos, webinars, and sales tools
Assist in execution of demand generation programs that contribute to lead generation, MQOs, and pipeline growth
Support new product introductions (NPIs) through execution of launch deliverables and marketing materials
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