Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD is revolutionizing single-cell biology through the invention and application of technologies – such as BD Rhapsody™ and BD™ AbSeq – to enable researchers to delineate the complexity of biology. The Global Sr. Product Manager, scM is responsible for leading the development and execution of product management and marketing deliverables to support the platform’s business goals. This role requires a solid understanding of target research audiences and regulatory environments, along with the ability to translate complex technical concepts and insights into clear and effective product requirements positioning to ensure that products resonate with target audiences and drive commercial success. In addition, this role requires close collaboration with the commercial team to drive customer adoption with value offers that drive product choice. The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast-paced setting.

 Success in this role requires strong molecular, cell biology, and software analysis expertise, relevant upstream and downstream marketing experience, and exceptional problem-solving skills, plus motivation to enable customer success with new technologies.

Job Responsibilities:

• Provide world-class solutions for customers by driving analysis of highly complex biology samples and empower researchers with BD’s innovative single-cell multiomics products

• Develop a deep understanding of the market landscape, competitive offerings, and opportunities for growth in adjacent and white spaces

• Lead development of target product profiles, value propositions, prioritize initiatives, and advance projects through the pipeline, in collaboration with key stakeholders in R&D and other cross functional teams

• Contribute to the long-term strategic planning of the product portfolio by finding opportunities, enhancements, or expansions based on market insights and technological advancements

• Define market segments, develop positioning, and create compelling messaging to establish a foundation for effective communication plans

• Monitor and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations for improvement.

• Partner with collaborators across the organization to successfully lead launch excellence for new products to ensure adoption and achievement of business targets

• Develop global pricing guidelines, evidence generation plans, and collateral for the core product launch kit to ensure successful product introduction and market penetration

• Facilitate communication between teams to ensure a cohesive approach to platform marketing.

• Establish strong relationships with key customers, healthcare professionals, and industry collaborators to gain insights and feedback on product performance and market needs. Organize and participate in select conferences and customer events.

• Be the champion for customers and lead feedback to other internal teams, including product development core teams

Minimum Qualifications:

Education and Experience:

• Minimum of a MS Degree in molecular biology, biochemistry, cell biology, bioinformatics, or equivalent. MBA preferred

• A minimum of 5+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, product management, and strategy

• Prior experience in product development in relevant field highly preferred

• Prior experience with single cell multiomics, genomics, sequencing, informatics and related technologies highly preferred

• Demonstrated success in new product development, as well as in upstream and downstream marketing

• Proven experience in launch excellence marketing, including planning, execution, and driving successful product launches is h