Senior Manager of Insights & Segmentation

Senior Manager of Insights & Segmentation

Do you have the ability directly influences marketing strategies, customer targeting, messaging, product positioning, and go-to-market plans?

Do you have proven analytical expertise and accountability for delivering impactful insights?

About the Team  

Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. 

About the Role 

The Senior Manager of Insights & Segmentation leads the sourcing, analysis, and synthesis of customer and market data from external research providers and cross-functional teams to develop actionable, strategic insights. This role directly influences marketing strategies, customer targeting, messaging, product positioning, and go-to-market plans by creating and continuously refining customer segments, personas, and buyer journey frameworks. The ideal candidate is a strategic thinker with proven analytical expertise, accountability for delivering impactful insights, and the ability to translate complex data into clear, actionable recommendations that drive marketing, sales, and product success. 

Responsibilities: 

• Lead Data-Driven Insights Generation: Source, analyze, and synthesize customer, market, and funding data from third-party research firms, industry analysts, and internal sources such as Sales Operations, Product, and Strategy teams to develop comprehensive insights. 

• Develop and Refine Segmentation Frameworks: Create and continually update customer segmentation models, detailed personas, and buyer journey maps based on multi-source data, ensuring they reflect current market dynamics, customer needs, and decision processes. 

• Translate Data into Strategic Recommendations: Synthesize insights from diverse sources to generate clear, actionable recommendations for marketing positioning, messaging, campaigns, and product development. 

• Monitor Market and Sector Trends: Conduct ongoing analysis of industry shifts, funding cycles, regulatory changes, and competitive movements to inform segmentation strategies and market positioning. 

• Stakeholder Collaboration and Validation: Work closely with cross-functional teams—including Marketing, Sales, Product, Operations, and Strategy—to validate insights, ensure alignment, and incorporate feedback into segmentation frameworks and strategies. 

• Customer & Market Research Oversight: Manage relationships with external research vendors and internal teams to commission or gather primary and secondary research as needed, ensuring research approaches align with strategic objectives. 

• Customer Journey & Persona Development: Lead the creation of detailed customer journey maps and persona profiles that highlight key touchpoints, pain points, decision influencers, and funding sources. 

• Performance Monitoring & Optimization: Own ongoing analysis of segmentation effectiveness, market impact, and customer engagement, providing recommendations for refinement based on feedback and new data. 

• Reporting & Communication: Develop dashboards, concise reports, and presentations to communicate insights, segmentation strategies, and recommendations clearly to marketing, sales, product teams, and executive leadership. 

• Supporting Marketing & Sales Enablement: Collaborate with marketing and sales teams to translate insights into targeted messaging, campaign strategies, and sales tools that enhance customer engagement and conversion. 

Requirements

• Have a bachelor’s degree in marketing, Business, Market Research, Data Analytics, or a related field; Master’s degree or MBA preferred. 

• Have 7+ years of experience in market research, customer insights, or strategic analysis, with a proven track record of delivering actionable insights that influence business decisions. 

• Demonstrated expertise in developing and refining customer segmenta