Senior Director, Consumer Marketing - Neuropsychiatry

Job Description

About This Role 

The Senior Director of Consumer Marketing (Neuropsychiatry) will be a critical role and visible leader within the US Neuropsychiatry Franchise, leading, planning and executing sophisticated consumer activation and patient experience strategies. Reporting to the VP/Head Neuropsychiatry Marketing, the Senior Director of Consumer Marketing will lead the consumer marketing team and matrix in the development and execution of overall U.S. branded and unbranded strategies/plans to educate, activate and support patients with Major Depressive Disorder (MDD) and Postpartum Depression (PPD). Biogen, with their commercialization partner is preparing for the launch of a novel treatment for MDD and PPD. 

What You’ll Do 
•    You will serve as U.S. brand-lead to develop clear patient strategy, design creative campaigns, develop messaging and coordinate a patient experience that meets patients where they are, while overcoming barriers to treatment.  
•    You will lead a team of marketers charged to educate and activate key consumer audiences in preparation and during launch of the first short course therapy for major depressive disorder (MDD) and postpartum depression (PPD).  Through these efforts, this leader will sit on launch leadership team to lead design and implementation of the consumer launch roadmap, with focus on improved education, consumer activation and speed to therapy.   
•    In this position you will focus on leading a team focusing on both indications, disease education initiatives, as well as lead the branded direct to consumer (DTC) launch campaign.  By articulating a clear customer experience strategy this leader will also drive solutions that crosscut audiences.  
•    You will have a deep understanding of patient/consumer customer audiences, but also the ability to collaborate and lead projects that focus on supporting the intersection between HCP audiences and patient.  
•    You will set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization while forming strong and collaborative partnerships with key stakeholders.  
•   You will support and enable the organization by providing consumer expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues.  
•    You will manage overall media planning and content strategies including management of budgets >$50MM. 

Who You Are 

You have deep consumer/patient marketing and launch expertise. You use crisp customer and market insight to make key business choices and lead implementation across the matrix. You have a proven track record of developing large scale direct to consumer campaigns. 

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Qualifications

•    BS/BA Required; MBA Preferred
•    Seasoned commercial professional, with 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch.
•    Experience in designing and driving omnichannel media campaigns
•    Experience in complex/crowded therapeutic areas; Depression, Psychiatry, Neurology, Women’s Health experience a plus
•    Ability to build media plans, analyze data and insight to drive key choices and define a crisp 3-year customer strategy
•    Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
•    Strong project and vendor management track record, including resource allocation and fiscal management. 
•    Experience leading direct and matrixed teams to drive high-impact output
•    Ability to travel up to 25%

Preferred Skills
•     Experience with a collaboration partner and cross-functional leadership to prioritize strategies to focus and drive success of a new paradigm in a complex and crowded market

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.