Director-Product Marketing

Director – Product Marketing 

Reports to: VP of Marketing

Experience: 5+ years of B2B SaaS PMM experience, of which, 2+ in cybersecurity

Location: Remote - Boston / Austin / US (Eastern or Central Time Zone)

Who we are and What we do? 

AppViewX helps the world’s largest enterprises reduce risk, prevent outages, and strengthen security through machine identity management, certificate lifecycle management (CLM), and PKI automation. Our platform provides centralized visibility, automation, and control across certificate and machine identity workflows to protect enterprise infrastructure and ensure compliance at scale. 

AppViewX serves mid-size enterprises to Fortune 500 organizations across financial services, healthcare, and technology. Headquartered in New York with global teams across North America, India, the UK, and Australia, we operate as a highly collaborative and distributed organization. 

 

The Role 

We are seeking a hands-on Director of Product Marketing to lead product marketing strategy and execution across positioning, product launches, and sales enablement. This role manages the current and future product marketing team while remaining deeply involved in execution. 

You will partner closely with Product, Sales, Customer Success, and Marketing leadership to drive product adoption, pipeline growth, and revenue impact. The ideal candidate combines strategic thinking with strong execution, exceptional presentation skills, and a clear sense of ownership for business outcomes. 

This role reports to the VP of Marketing. 

What You’ll Do 

Lead Product Marketing Strategy & Team 

• Lead and develop the product marketing function, managing and mentoring Product Marketing Managers. 

• Define product marketing priorities aligned to company growth objectives. 

• Serve as a strategic voice across Product, Marketing, and Revenue leadership. 

• Balance strategic leadership with hands-on execution. 

 

Own Product Launches 

• Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success. 

• Develop launch messaging, enablement programs, and supporting assets. 

• Ensure launches drive adoption, pipeline, and revenue impact. 

 

Drive Sales Enablement & Revenue Impact 

• Develop messaging frameworks, battlecards, talk tracks, and training programs. 

• Deliver compelling enablement sessions to sales and customer-facing teams. 

• Continuously improve enablement based on field feedback and business metrics. 

• Identify enablement opportunities that accelerate pipeline, conversion, and expansion. 

 

Positioning, Messaging & Market Insights 

• Define differentiated product positioning and value propositions. 

• Translate complex technical capabilities into clear customer value. 

• Lead competitive intelligence and market analysis. 

• Provide insights that influence product strategy and roadmap direction. 

 

Cross-Functional Leadership 

• Partner closely with Product Management on roadmap alignment and product strategy. 

• Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth. 

• Work effectively with individual contributors and senior leadership across g