Digital Content Coordinator

Marketing Digital Content Coordinator

Full Time, Seasonal

General Purpose:

The digital content coordinator must have strong communication skills, creativity, social media strategic skill set, and experience in photography and video production. The ideal candidate is flexible and comfortable in a fast-paced environment and can successfully manage multiple tasks and deadlines simultaneously. Must be a strong team player, while also thriving as an independent contributor. Experience in action-oriented multi-media creation, talking with people (be it friends or strangers) and significant personal knowledge of skiing/snowboarding sports is necessary.

Essential Duties/Responsibilities:  

Content Creation

• Collaborate with the broader marketing team to set annual and quarterly content goals shot lists, and the associated prioritization
• Shoot high-quality action, lifestyle and scenic video and photo content that supports the resort’s diverse consumer demographics and aligns with the overall company goals
• Meet weekly with Marketing Manager to collaborate on outlining upcoming shoot dates with the broader marketing, public relations and events team
• Partner with key stakeholders within operating departments to strategize the type of content recommended to meet their KPIs and coordinate with each team to schedule shoots
• Timely dissemination of choice images and video assets to key stakeholders including the public relations and human resource teams
• Organize and keep a record of model authorization forms and photo/video use agreements
• Communicate shoot dates, locations, models, and outcomes with the broader marketing team and operations departments
• Optimize video content on the website using the Yoast SEO Video plugin
• Label and organize content into Google Drive and manage the Wordpress and BeePro media galleries
• Proficient in directing storylines, filming interview content, and conducting interview-style shoots with resort departments and off-site subjects.

Social Media

• Produce content and perform daily management and publishing of Brian Head Resort content on assigned social platforms using native platform tools or 3rd party applications.
• Ensure the publication of high-quality social media content that effectively promotes resort’s brand values, communicates passion for Brian Head, and connects with the different types of skiers and snowboarders who visit the resort.
• Own the social media content calendar clearly outlining social media output and timing to ensure the right mix and frequency of brand communications and promotional messages.
• Create original videos, re-purpose influencer videos, stills and other content for distribution on assigned social platforms with necessary approvals.
• Provide a monthly status report on content performance per channel and reporting on key trends, topics, guest feedback, etc.
• Leverage relevant social media trends, partner talents, and in-house content to keep a constant stream of entertaining, instructional and inspirational content.
• Analyze metrics and use an entrepreneurial mindset to grow the audience, impact, and engagement.
• Respond to social media inquiries using only the highest level of customer service including but not limited to the accuracy of the information, appropriate brand tone, courtesy, timeliness, correct grammar, etc.
• Collaborate with the marketing team on social media contests and giveaways; execute across designated channels