Senior Specialist, Digital Marketing

 

Additional Pay Details 

Compensation Range 

$80,000 - $110,000 per Year 

 

 

POSITION PROFILE

As the Sr. Specialist, Digital Marketing, you are responsible for working with the Go-to-Market Team, agencies, and/or campaign leads as a strategic and planning partner in digital marketing for North America (US and Canada). You will orchestrate across functional teams to drive demand and lead generation through the development and implementation of events, webinars, targeted account-based marketing (ABM), and B2B omnichannel campaigns. 

 

JOB DUTIESAND RESPONSIBILITIES

• Work with the Go-to-Market Team, agencies, and/or campaign leaders to develop and execute ABM (1:1, 1:few, 1:many) and other B2B marketing campaigns (digital and otherwise) based on their goals, objectives, target audience, strategy, schedule, and budget. 
• Work cross-functionally with the omnichannel team leaders (e.g. marketing automation, web, content, social, paid media) and other functions to develop cohesive and integrated digital marketing campaigns plan that’ll increase brand awareness, leads, sales pipeline, and drive ROI. 
• Help build and orchestrate comprehensive email, events and webinar strategy for our business units to drive potential prospects into buyer journeys.
• Serve as the project owner of marketing campaigns, responsible for their timely execution and results through effective project management. 
• Collaborate with Content, Design, Paid Media, and other internal teams to support the creation of effective campaigns and content.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Measure and report on the performance of your marketing campaigns and assess against goals (e.g. ROI and KPIs). You always know your numbers, your current forecast, where you want to end up and how to get there. 
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.
• Evaluate and optimize the financial aspects of marketing initiatives, such as budgets, expenditures, and return-on-investment.
• Serve as liaison across departments and functional groups to ensure marketing campaigns are integrated across the company. 
• Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding demand generation programs, performance results, current initiatives, and course corrections being taken.
• Own your demand generation campaign strategy and plans, outlining key marketing themes, messages, and offers and channels for promotions within defined monthly, quarterly and annual cycles.
• Ensure digital marketing campaigns align to Ricoh’s corporate branding, channel strategies, and legal guidelines. 
• Perform other duties as required.

 

QUALIFICATIONS (Education, Experience, and Certifications)

• BS/BA or University degree in Marketing or a related field.
• 5+ years of Digital Marketing and/or Campaign Marketing and/or Demand Generation experience.
• Experience in customer and buyer journey approach.
• Account-Based Marketing (ABM) knowledge, experience, and/or certification is preferred.
• Experience within the print hardware or tech SaaS space is preferred.
• Experience in building/managing email programs preferred.
• Experience with project management platforms such as Asana, Wrike, Monday, etc. preferred
• Experience with MAPs (Eloqua / Marketo) and CRMs (Salesforce / Oracle Cloud) preferred.
• Experience with Demandbase or similar platforms is a plus.
• Agency or consulting experience is a plus.

 

 

KNOWLEDGE, SKILLSAND ABILITIES

• Strong communication, presentation, interpersonal, and analytical skills.
• Deep knowledge of best practices to engage the buyer’s market.
• Proven experience of working closely with sales, marketing, and professional services.
• Demonstrable experience leading and managing omnichannel and integrated marketing campaigns.
• Highly creative with experience in identifying target audiences and creating marketing campaigns that engage, inform, and motivate.
• A good understanding of the print environment is preferred.
• In-depth knowledge of B2B marketing practices. 
• Knowledgeable or experienced in developing and executing ABM and/or Paid Media campaigns.
• Excellent project management skills to plan, determine