Lifecycle Marketing Manager — Owned Channels

Summary

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing
Manager to develop and expand worldwide customer acquisition and engagement programs.
You will join our mission to create incredible customer experiences that educate and drive
active use of Apple Wallet and associated products, such as Apple Pay.

You will build marketing programs and campaigns across our On-device and Email channels to
reach audiences throughout the entire customer experience. You will have a chance to create
work that will reach national and global audiences. Our team is motivated, focused, and
looking for the next great addition.

Description

Develop lifecycle marketing programs across digital channels, with a focus on in-app
communications and email campaigns
Develop new customer journeys and tests, establish performance benchmarks, and
optimize communications
Work closely with cross-functional partners including product, growth, creative, marketing
enablement, and engineering teams

Preferred Qualifications

Familiarity developing communications within a product environment
Background in mapping end-to-end customer journeys and identifying new touch points
Ability to solve complex problems, and balance multiple stakeholders with a flexible
approach and sense of humor
Understanding of AI tools and interest in exploring how technology can improve our work

Minimum Qualifications

Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels
Track record of designing and executing tests, analyzing results, and implementing
improvements
Experience driving results across cross-functional teams
Demonstrated strengths in communication and collaboration
Required: Bachelor’s degree