Lead Brand Designer, Growth

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We're looking for a Lead Brand Designer to join our Creative team, focusing on growth marketing initiatives. In this role, you'll create compelling visual designs and creative assets that drive user acquisition and engagement across multiple channels, while collaborating with cross-functional teams to develop and execute growth marketing strategies.

You'll help set the visual direction for all growth initiatives. You'll deliver high-impact designs to help retailers discover our platform, and believe this is where they can do their wholesale ordering seamlessly and get the best value—whether they're looking for the freshest inventory or buying tried and true staples.

You'll be a key team member in developing long and short term visual strategies to reach both prospective and existing customers, across channels like lifecycle emails, paid ads, and landing pages. You'll be accountable for developing design guidelines, as well as creative assets that will resonate deeply with retailers and inspire them to use and grow their business on our platform.

The ideal candidate is a high-energy, collaborative teammate and leader who's passionate about creating value for small business communities around the world, using design to generate interest and foster conversion among our customers.

What you’ll do 

• Partner with Paid Marketing teams to develop and optimize visual designs for paid advertising campaigns across various platforms including (but not limited to) Meta, Google, Pinterest, and other emerging channels
• Collaborate with Lifecycle Marketing Managers to create effective email designs and customer communications
• Work alongside SEO specialists to craft visual content that improves organic search performance and lead generation
• Lead design experimentation initiatives, including A/B testing and performance analysis
• Partner with Creative Writers on ideating and executing world-class creative for growth marketing initiatives
• Work closely with Product Designers and Content Designers to align marketing visuals with product experience
• Coordinate with other designers to maintain and evolve brand visual guidelines and assets
• Demonstrate data-driven rigor to set goals, track performance, iterate based on learnings, and influence creative best practices

Qualifications

• 6+ years of experience in visual design for marketing, with a focus on growth and performance marketing
• Strong visual design fundamentals including typography, color theory, layout, and composition to create compelling visuals for our audiences. Must maintain a careful balance between creativity and functionality, while also demonstrating high-quality outputs
• Proficiency in industry-standard design tools (Adobe Creative Suite, Figma) with the ability to create assets for a variety of channels and formats
• Strong motion and editing capabilities with the ability to create compelling motion and video ads across a variety of channels
• Portfolio of previous work, demonstrating successful growth marketing campaigns and compelling visual designs across different channels and mediums (paid, social, email campaigns, landing pages, digital campaigns)
• Deep understanding of creative best practices for digital marketing channels
• Ability to analyze data and metrics to inform design decisions, and influence marketing strategy through data-driven insights
• Strong understanding of conversion optimization and A/B testing methodologies
• Experience with responsive design principles across multiple platforms
• Exper