Senior Regional Marketing Manager - AMERS

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder’s technology every year.

About the Senior Regional Marketing Manager role...

Are you a strategic yet hands-on marketer looking to shape the growth strategy for a key global region? As the Senior Manager, Regional Field Marketing – AMERS, you’ll own the development and execution of marketing strategy across the USA, Canada, Mexico, and LATAM—driving new business growth, building brand visibility, and generating demand through targeted, field-led initiatives.

This is a unique opportunity to build the AMERS regional marketing function from the ground up. You’ll work closely with the Market VP and AMERS Sales leaders while partnering across Australia HQ and global teams to localise and influence global programs for regional success. As the region grows, you’ll have the opportunity to hire and shape a regional marketing team, starting with a USA based hire and future plans to support other growth markets in the region.

While this is a senior strategic role, it’s also fast-paced and hands-on. You’ll need to lead with vision and execute with impact—delivering campaigns, driving demand, and helping sales win in-market.

What you’ll do...

• Develop and execute regional marketing strategies that drive demand/MQLs, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics

• Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.

• Provide hands-on marketing support for USA, Mexico and the region while the team expands  

• Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to provide local input and help shape impactful local outcomes.

• In conjunction with the partner marketing and sales team, shape strategic and tactical partner marketing opportunities in the region, including building and managing relationships and structuring co-marketing agreements that drive mutual value

• Play a key role in shaping our account-based marketing (ABM) strategy to better engage regional enterprise and group customers

• Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI

• Align sales and marketing efforts to ensure cohesive go-to-market execution.

• Mentor and develop your field marketing team, enhancing their strategic and executional capabilities.

• Foster a culture of collaboration and continuous improvement, ensuring the team is equipped for success.

• Share your deep market insights to influence local strategies while contributing to global planning and decision-making.

What you have...

• Extensive B2B marketing experience, with strong exposure to field marketing, demand generation, and regional strategy.

• Experience working across AMERS markets, especially the USA, Canada, Mexico and LATAM; understanding of local buyer behaviours and market nuances

• Strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.

• Experience in strategic and tactical partner marketing, including building and managing relationships and structuring co-marketing agreements that drive mutual value

• Experience or familiarity with Account-Based Marketing (ABM) approaches, ideally targeting complex buying groups or enterprise segments.

• Experience mentoring and developing marketin