Content Marketing - Manager / Senior Manager
Veeva SystemsAbout the role
The Role
We are looking for an exceptional content marketing talent to drive content strategy and execution for our high-growth, market-leading enterprise cloud software platform for life sciences. This role will create thought leadership, product-level, and customer content in close collaboration with global marketing, strategy, and sales teams to deliver impactful, high-quality content across channels and audiences.
The successful candidate is an exceptional writer, strategic thinker, and project manager with a knack for breaking down complex topics into compelling, digestible content and experiences. Working closely with key partners across marketing, this individual will play a critical role in helping us drive brand awareness, affinity, and conversion through the strategic use of content and messaging.
What You’ll Do
- Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
- Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels
- Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
- Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
- Be a steward of best practices in messaging, grammar, writing, and style
- Measure and report on content performance; optimize based on results
- Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
- Stay on top of content marketing trends and bring new ideas for us to explore and test
Requirements
- 3+ years product marketing and/or content marketing experience in B2B tech/enterprise software space; 5+ for sr. manager
- Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey
- Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
- A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
- Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
- Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
- Proven ability to build relationships with other teams and across all levels
- Self-motivated, innovative, collaborative, creative, and analytical
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Ability to deliver feedback thoughtfully and receive it gracefully
- Strong project management skills and attention to detail
- Curiosity and interest in life sciences
- Bachelor’s degree
Nice to Have
- Familiarity with the life sciences industry
- Experience working with remote and global teams
- Success bringing innovative B2B offerings to market
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $150,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this rol
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