CREON HCP Marketing Manager II

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The CREON HCP Marketing Manager actively contributes to the design, development, and implementation of brand strategies and tactics that support the commercial objectives for the brand.  The Marketing Manager will partner with key cross functional teams to identify and use insights and the patient journey to develop stakeholder specific messaging across multiple channels.

Key responsibilities include:

• Collaborate with internal cross-functional teams (Sales, Training, Digital Lab, Legal, Regulatory, Medical, Promo) and external agencies to build, manage and execute marketing tactics to achieve business objectives
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters
• Establish a highly effective collaborative working relationship with the sales leadership team to ensure that field insights are heard, incorporated into marketing tactics, and aligned with customer strategies.
• Leverage analytics, field insights, market dynamics and trends to identify opportunities to improve messaging and creative.
• Leverage Veeva CRM platform and appropriate business insights to increase in-field team effectiveness
• Make proposals and recommendations based on business direction, market dynamics and data.
• Maintain awareness of relevant market dynamics and trends, and the application on the franchise and business plans.

Qualifications

This individual must be local to Mettawa, IL or Florham Park, NJ

• Bachelor’s Degree
• 5+ years of marketing experience preferred in the pharmaceutical or healthcare industry
• Plan, implement, and evaluate promotional programs and activities to achieve pr