Creative Director, Business Development & Marketing

Summary

Creative Director, Business Development & Marketing

 

The Creative Director, Business Development & Marketing is an internal-facing leadership role that partners closely with Marketing, New Business, Strategy, and Creative teams to drive agency growth and elevate the brand. This role blends creative direction, brand stewardship, and strategic thinking to shape how the agency presents itself to prospective clients. 

 

The Creative Director is responsible for defining creative vision across new business initiatives, ensuring compelling storytelling, strong visual identity, and consistency of voice across all pitch and marketing materials. 

 KEY RESPONSIBILITIES 

 New Business Creative Direction 

• Collaborate with Executive Creative Directors and Group Creative Directors to develop creative concepts for new business opportunities
• Maintain deep knowledge of the agency’s services, capabilities, and value proposition
• Partner with New Business, Strategy, Account, and Creative leadership to align creative output with growth strategies
• Serve as the primary owner of new business content and creative execution
• Craft persuasive narratives that create a cohesive story across pitch materials
• Edit and refine content to ensure clarity, accuracy, and alignment with agency positioning
• Develop original, client-ready pitch content tailored to specific client needs
• Package case studies, credentials, and work samples to support agency propositions 

 New Business Pitch Management 

• Manage complex new business pitches from concept through delivery
• Coordinate cross-functional teams to ensure timely, high-quality execution
• Anticipate and resolve pitch-related challenges and risks
• Apply strong organizational and prioritization skills across multiple initiatives
• Adapt quickly and work effectively in ambiguous or fast-changing situations
• Proactively identify and apply internal best practices to improve pitch quality  

New Business Pitch Delivery 

• Clearly articulate the agency’s services, capabilities, and differentiation to prospective clients
• Own the quality and final delivery of RFIs and pitch materials
• Serve as a trusted advisor to senior leaders and pitch teams
• Understand client business challenges and provide informed creative direction
• Positively influence creative teams in high-pressure new business environments
• Monitor competitive trends and market dynamics and share insights with leadership
• Ensure all new business efforts align with overall agency business goals 

What we offer

• Full-Time Benefits (Medical, Dental, Vision, Life)
• 401(k) with company match
• Training and Career Development
• Generous Paid Time-Off 

Job Will Remain Open Until Filled

 

 

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

Responsibilities

 

• Develop and evolve agency brand identity while ensuring consistency across all internal and external touchpoints

• Provide guidance and direction on brand-related decisions and initiatives

• Develop agency selling stories by capability and industry vertical

• Express brand narrative creatively across owned channels including website, customer relationship platforms, and social media

• Generate original, client-ready pitch content tailored to specific client needs

• Ensure brand expression is consistent across all new business materials, presentations, and client interactions

• Collaborate with cross-functional teams to align brand messaging with new business strategies and agency propositions

• Manage complex new business pitches by coordinating contributions across multiple teams

• Partner with senior leadership to assess and refine brand strategy to remain competitive in the marketplace

• Partner with senior leadership to develop and advance an innovation pipeline and related use cases

• Identify and apply internal best pra