VP, Disney+ Pricing and Yield Management

Job Posting Title:

VP, Disney+ Pricing and Yield Management

Req ID:

10100408

Job Description:

The VP, Disney+ Pricing and Yield Management will support the Disney+ Business Team and report to the President of Disney+. This position will work very closely with a range of cross-functional leaders to provide senior-level analytical and strategic oversight of our pricing and yield management strategy globally. Tactically, the VP, Disney+ Pricing and Yield Management will be critical in managing the Disney+ annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities:
Own pricing and yield management strategy
• Develop, maintain, and iterate on a robust pricing and yield management strategy to guide discussions on a working team and executive leadership level.
• Provide frameworks for thinking through pricing decisions rooted in historical Disney+ data that can be relied upon in both granular and high-level contexts.
• Drive a qualitative and quantitative research agenda that can support pricing decisions for all markets.
• Design intuitive and easily digestible impact analyses for teams to contextualize the potential impact of changes in price.
• Create scenarios showing outcome probabilities for various pricing strategies, including impacts on subscriber metrics (signups, churn, engagement, etc).

Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy
• Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis; create easily digestible dashboards for teams to leverage for source of truth information and analyses; determine new sources of information and analyses as needed.
• Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
• Provide strategic support to various teams in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
• Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
• Work with Regional teams to provide data-driven insight and advise on pricing decisions in the context of all business objectives.

Drive consensus on optimal pricing for all subscription products
• Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
• Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
• Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney+ and other entertainment services.
• Highlight potential benefits or shortfalls of other monetization opportunities (e.g. advertising) with an emphasis on impacts to specific customer segments.
• Systematically analyze pricing impacts and refine models and prior assumptions taking into account real world data.

Qualifications:
• Minimum of 12 years of progressive work experience with specific expertise in dynamic pricing and yield management.
• Experience in entertainment, media, technology, marketing, or related disciplines.
• Exposure to people and organizations rooted in data, data engineering, and analytics.
• Expertise in exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
• Excellent written and oral communication skills across all levels and audiences.
• Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
• Ability to expertly field both internal and external business requests and manage changing priorities.
• Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
• Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issue