Account Director, Enterprise Tech

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our Newton, MA or New York, NY office.

The Enterprise Tech sales team represents the full breadth of Informa TechTarget’s brand to demand product solutions to the technology market. This role focuses on uncovering and expanding revenue streams across a comprehensive set of brand, content, demand, and intent offerings to a designated territory of top customers and prospects.

At Informa TechTarget, an Account Director will play a vital role in growing Informa TechTarget's integrated product portfolio. In this role, the Account Director will manage a territory within our top 200 customer cohort with a focus on client retention and customer expansion.

Key Responsibilities:

• You will be assigned to a team that focuses on our top 75-100 accounts within Enterprise Tech and works closely with sales leadership. The goal is to drive revenue growth by expanding our footprint within assigned accounts through upselling at the product level or cross-selling into new lines of business.
• Actively prospect into assigned accounts with the goal of multithreading, upselling, and cross-selling. You will work to expand business within current accounts and break into new areas, increasing our footprint and enhancing customer relationships.
• Your role will have a dual focus: delivering on revenue targets through renewals and executing strategies to convert new business opportunities into revenue.

Qualifications

The ideal candidate will have demonstrated experience working with B2B technology marketing platforms, specifically:

• Experience leveraging account and prospect-level intent data to drive marketing campaigns and sales enablement
• Background in implementing targeted advertising campaigns to reach active B2B tech buyers
• Experience developing or managing customized online environments for user engagement
• Demonstrated ability to develop high-performance marketing assets for B2B technology audiences

The successful candidate will possess in-depth knowledge of multiple technology sectors, including:

• Cloud and IT Infrastructure
• Data Management and Analytics
• Networking
• Storage and Data Protection
• Unified Communications and Collaboration
• AI Software and Services
• Application Development

Preferred Qualifications

• 3+ years of experience in B2B technology marketing
• Proven success using intent data to drive marketing and sales outcomes
• Strong understanding of the B2B technology buyer journey