Marketing Manager, Tate Americas

Type: Full-time

Reporting to: Director of Marketing

Location: Columbia, MD

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years. With revenues of over $420m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering in order to craft solutions, by working collaboratively with clients as a trusted partner.

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited by potentially welcoming you as part of our team as we continue to grow on a worldwide scale.

 

About the Role

Marketing Manager will develop and execute marketing strategies that drive market share and enhance brand awareness. You will work closely with the sales, engineering, and R&D teams to create compelling sales and marketing campaigns highlighting our products' unique features and benefits.

The ideal candidate will have experience in the data center industry and enjoy working in a fast-paced environment focusing on the product but also the ability to support the sales team and company with go-to-market strategies.

 

What You’ll Do

• Product Launches: Plan and execute successful product launches, including the development of marketing collateral, sales tools, and promotional activities.
• Content Creation: Develop engaging content for various marketing channels, including brochures, case studies, website content, social media, and presentations.
• Sales Support: Provide the sales team with the necessary tools and training to effectively sell our products, including product demonstrations and technical support.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and channels.
• Customer Engagement: Build and maintain strong relationships with customers, industry partners, and influencers to promote Tate’s products.
• Performance Metrics: Track and analyze marketing campaign performance, making data-driven decisions to optimize results.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and strategy.

Additional Expectation

• Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.
• Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
• Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.
• Must raise concerns related to the Compliance Management System to their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.

 

What You’ll Bring

• BS in Marketing/Digital Marketing or equivalent experience in a Marketing / Product / Specifications role in the data center or construction industry.
• Minimum of 5+ years in an agency or in-house marketing team.
• Experience executing campaigns via Salesforce
• Excellent written and verbal communication skills.
• Must possess a positive 'can-do' attitude and be a collaborative team player, eager to jump with flexibility for some travel as and when required.
• Be a leader with the ability to effectively communicate and influence others.
• Excellent attention to detail.
• Must be a self-starter, able to self-manage as projects are assigned.
• Reporting to and supporting the Director of Marketing, the role will be diverse and dynamic. Interpersonal skills are critical, demanding collaboration across teams, suppliers, and agencies.
• Excellent time management, organization skills, and the ability to be flexible and creative.

 

Employee Benefits

• Career Scope and Advancement: As we grow, new positions and career opportunit