Director of Sales - Walmart

Mission Statement:

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America.  We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers!  We are more than a product and more than a company; we are a culture.  A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency.  Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Job Summary

The Director of Sales - Walmart is responsible for establishing and delivering step-change physical availability, net revenue and market share growth in mission critical retail partner, Walmart Inc. by building relationships with this critical Retail Partner as well as BRCC internal cross functional partners. Accountabilities include budgetary management, profitable business expansion via net revenue, gross margin, market share, merchandising and distribution target

Job Details

This position will sit in the Bentonville, AR area.

Leadership and Functional Responsibilities: 

• Performance Delivery: Establishing, building, and executing annual plans for these critical Grocery Partners to ensure delivery of Net Revenue Growth, Distribution and Market Share objectives. 

• Customer Development: Organizing sales resources, translating BRCC opportunity into Customer specific category growth plans, leveraging the retailer’s strategy.  Managing top to top relationships with Walmart and Sams, which deliver customer satisfaction, and foster an environment to achieve mutual business plans and growth objectives enabling BRCC to be a trusted growth partner. 

• Vision & Planning: Convert Annual Internal Plans into a Joint Business Plans with desired partners, motivating cross-functional resources to support execution and delivery against business targets.  Create a multi-year vision for future growth. 

• Demand Planning: Assist with the development of forecast for Walmart & Sams, and provide input into new product concepts, new product launch forecasts, ongoing replenishment forecasts, competitive landscape, and overall brand plans.   

• Fiscal Management: Ability to track trade spending across assigned customers. 

• Gap Closing: Proactively Identify “gaps” in plan and product offering providing solutions to close gaps in a timely manner. 

• Cross Functional Leadership: Collaborating with sales and marketing cross functional partners to provide critical customer input into the business around development of marketing strategies and activity sets.  Provide leadership with a clear and concise view of the business and roadmap for future growth. 

• Talent Development: Take an active role in the development of the talent on the broader Food Drug Mass Sales Team.  

• Contributing to a High Performing Team: Productively influence cross functionally.  Create and implement new and/or innovative ways to sell, merchandise and mark