B2B Content Marketing Director

Job Description:

B2B Content Marketing Director 

Dow Jones       Job Location: New York, NY         

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world.  Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). 

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our  enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role:

In this role, you will lead the team responsible for designing and implementing a comprehensive thought leadership and content strategy in collaboration with the Industry/ABM Marketing team, subject matter experts across the company and the Digital Marketing team. You will focus on developing content for both our Financial (Banking, Investing, and Payments) and Corporate (Manufacturing, Pharma, Oil & Gas) industries. This content will enrich the experience and boost engagement across web, social, paid media and events.  The objective is to drive awareness of Dow Jones’ expertise and capabilities, position the company as a trusted partner of choice for enterprise business insights, and drive engagement across decision makers in select accounts. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a passionate, creative, and collaborative Content Marketing Director to support our strategic content initiatives globally.

This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the VP of B2B Digital Marketing.

You Will:

• In partnership with the Financial and Corporate Industry/ABM teams, Product Proposition team, and Digital Marketing, develop and run a global content program that supports the business’ objectives, desired identity and build awareness and engagement.  

• Build and lead a content team that produces compelling content assets (ie, articles, white papers, case studies, webinars, demos, social media assets, etc.) 

• Oversees social media strategy and content development, ensuring content adheres to social media best practices, brand guidelines and learnings.

• Collaborate with the Financial and Corporate Industry Marketers to develop an annual content calendar to ensure the continuous delivery of high value content that resonates with our target audiences and effectively builds a strong reputation for Dow Jones’ capabilities, thought leadership and expertise within our target industries and accounts. 

• Partner with Regional Marketing Leads to translate and localize content assets, ensuring they resonate regionally.

• Oversee translation and delivery of content assets to select countries.

• Manage internal and external content production processes and partners. 

• Collaborate with larger B2B marketing team, creative team and external vendors to create and edit content and monitor its effectiveness over time.

• Partnering with the Industry/ABM Marketing managers run the Client Stories program, producing compelling case studies for selected industries.

• Safeguard quality, brand tone of voice and style across all channels and materials.

• Stay abreast of industry best practices and what competitors are doing.

• Coordinate with Communications team regarding Content Calendar and media promotion

You Have:

• Minimum 12 years in a B2B content marketing, industry marketing or communications role targeting Fortune 1000 companies. 

• Bachelor's degree in Marketing, Commu