National Patient Engagement Director- Alopecia Areata

ROLE SUMMARY 

The National Patient Engagement Director-Alopecia Areata role reports directly to the National Patient Engagement Lead within the Patient Solutions & Engagement Team. The National Patient Engagement Director- Alopecia Areata is responsible for a team of 8 community-facing colleagues who serve as an educational resource for support groups and individual patients. The primary function of this role is to lead the team which liaises with community-based advocacy and patient groups and their constituents on programs, resources, and services available from Pfizer and/or related to Pfizer Specialty Care products. The colleague in this role will be critical in helping Pfizer further establish leadership within the Alopecia Community. They will work in close collaboration with Legal and Compliance colleagues to ensure that the team’s capabilities and approaches continue to be implemented in a thoughtful manner that meets Pfizer’s high standards of conduct. 

ROLE RESPONSIBILITIES 

• Responsible for managing the Patient Navigators (PNs)

• Lead field-based team of 8 direct reports responsible for education on disease awareness, unbranded and reactive branded approved resources and living with Severe Alopecia Areata

• Includes hiring, coaching, talent development and performance management 

• Measure, monitor and report PN performance using metrics that are aligned to brand objectives. 

• Proactively works with training team to ensure adequate training programs are available, specifically designed for non-sales field-based colleagues. 

• Create a high performing team through talent planning and career development 

• Develop change agile organization to deliver results effectively and consistently in changing competitive landscapes 

• Work closely with cross functional partners to ensure team vision remains aligned with broader commercial objectives 

• Synthesize team’s insights to inform brand team’s development of educational materials for patient engagement and patient support services that fill needs within the patient community

• Conduct periodic field-ride-along in each PN territory 

• Manage budget for patient programs, along with PN budget and ensure resources are allocated across each of the PN territories 

• Lead team of PNs responsible for leading the coordination and implementation of patient programs at the local level, delivering comprehensive overview of patient resources and programs to patients and advocacy groups at various Pfizer sponsored events.

• Develop and grow strong working partnerships with local advocacy groups to advance the needs of Alopecia Areata patients upon request, engage in individual patient interactions to enhance understanding of Pfizer resources. 

• Leads the development and implementation of strategic engagements and collaborations with PAGs, patient advocates, Community Partners, and other key external stakeholders to drive initiatives that promote the awareness of Alopecia Areata and the resources available to support patients. 

• Active partnership with marketing leads and teams to shape brand/customer strategies and initiatives to drive patient engagements and meet patient needs.

• Manage the customer-facing elements, external funding requests in collaboration with sales, marketing, and corporate affairs colleagues.

• Drive collaboration with regional cross functional partners to ensure the integrated patient offerings support intended objectives in the context of the regional market dynamic

• Collaborate with global and local medical affairs teams to deliver advocacy presentations and ensure the patient voice is incorporated into initiatives. 

• Ensure all aspects of patient engagement interactions are implemented in a thoughtful manner that meets Pfizer’s high standards of conduct. 

• Conduct regular meetings with Compliance and Legal to assess customer engagement plans and interactions.

• Oversee the design, development, and implementation of above brand PN resources. 

• Develop national business objectives and define key performance metrics that are aligned to brand objectives.

• Partner with Planning & Innovation to closely monitor national business trends and community perception and implement processes to accelerate performance, enhance presence and patient engagement services. 

• Attend and present at industry conferences and congresses representing Pfizer to the Alopecia and Specialty Care community.

Basic Qualifications

• Bachelor's degree required

• 7+ years of experience in advocacy, pharmaceutical, me