Product Marketing Lead

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.  
  
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.  
  
As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.   

Job Description:
 

About Uniphore: Uniphore is a leader in Enterprise AI and automation, empowering organizations to deliver more human-centric customer experiences at scale. Our mission is to harness the power of artificial intelligence to bridge the gap between humans and machines, driving greater efficiency, understanding, and customer satisfaction. We are now building the next generation of GenAI infrastructure and looking for a passionate, hands-on engineer to build demos that showcase our innovation. 

We are seeking a seasoned Product Marketing leader to join our dynamic marketing team. In this role, you’ll act as a hands-on marketing leader, working with our Product, Marketing and Sales team to drive impactful go-to-market plans. This role is ideal for a strategic thinker with a proven track record in launching products and excelling in market positioning. You will be responsible for driving the messaging, positioning, and sales enablement for our innovative Conversational and Enterprise AI products. You will play a key role in shaping the market's perception of our products and enhancing our competitive edge. 

Key Responsibilities 

• Customer Insights: Conduct comprehensive customer research to gather actionable insights to influence product and marketing strategy. 

• Messaging and Positioning: Translate product features into compelling messaging and positioning that clearly articulates the value and competitive advantage of our offerings. 

• Product Launches: Plan and execute product launches, coordinating with cross-functional departments to ensure a cohesive and effective introduction of products to the market. 

• Sales Enablement: Provide the sales team with essential tools, resources, and training, drawing from a well-defined set of best practices. 

• Market and Competitive Analysis: Continuously conduct market research and competitive analysis to stay ahead of industry trends and maintain a deep understanding of the competitive landscape. 

• AI Industry Expertise: Maintain a robust understanding of the AI technology category, demonstrating enthusiasm and an ongoing commitment to staying informed about innovations and developments in the field. 

Qualifications 

• Experience: 6+ years in marketing within technology companies, ideally with a strong focus on SaaS and AI business models 

• Education: Bachelor’s