Sr. Director, Analytics

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Analytics.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth.  You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working: Knoxville. Relocation assistance may be provided.

The Sr. Director will report directly to the VP, Analytics and should have prior experience in media analytics, especially digital media. The ideal candidate will have 7+ years of experience in media, marketing or a related field, possess 5+ years of experience in Analytics, and at least 2+ years of experience in a managerial role.         

The Sr. Director will be responsible for leading their assigned teams the planning, execution, evaluation and effective communication of data-driven, digital marketing results and actionable insights.  This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

What you'll be doing:

• Management role:                                                                                              
• • Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts   
  • Leading their team in the development and execution of campaign measurement  and data strategies                                                                                                                                       
  • Developing Analytics talent on their team                                         
  • Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Measurement Strategy:
• • Developing and executing frameworks to guide complex projects                            
  • Developing and executing cross channel media measurement and testing plans
  • Consulting with colleagues and clients on measurement strategies/techniques
  • Ensures appropriate analytics integration into all agency production processes
• Assessment and Analysis:
• • Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results                                         
  • Works independently and with the team in assessing client media programs
  • Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
  • Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.).
  • Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses  

What you bring:

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)                                                                        
• 5+ years in an Analytics role                                                               
• 2+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing          
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python know