Senior Product Data Analyst- Consumer Growth

<p><strong>SumUp | Senior Data Analyst - Consumer Growth | London, United Kingdom</strong></p> <p><em>Competitive salary · Office-first</em></p> <p><strong>This role does not support Visa sponsorship and candidates must have the right to work in the UK.</strong></p> <h2><strong>About the team</strong></h2> <p>SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.</p> <p>As we grow SumUp Consumer across new markets and features, we need sharp, reliable insight into how people discover, adopt and use the product — and how that behaviour translates</p> <p>If you want to be the person leadership turns to for an honest read of the business, and to see your analysis change real product and commercial decisions, this role is for you.&nbsp;</p> <h3>What you'll do&nbsp;</h3> <p>Shape commercial decisions&nbsp;</p> <ul> <li>Own the SumUp Consumer KPI framework end to end — defining which metrics matter, how they're measured and how they connect customer behaviour to commercial outcomes.&nbsp;</li> <li>Evaluate the quality of our growth: CAC, source attribution, channel performance and downstream customer value, separating headline growth from sustainable growth.&nbsp;</li> <li>Work with Risk and Anti-Fraud so fraud, abuse and economic loss are built into how we judge customers, channels and markets.&nbsp;</li> </ul> <p>Drive product decisions&nbsp;</p> <ul> <li>Diagnose where customers drop out between acquisition and activation, and which behaviours drive repeat usage, retention and lifetime value.&nbsp;</li> <li>Design and analyse A/B tests and product experiments, assessing both customer and commercial impact.&nbsp;</li> <li>Help Product Managers size opportunities and judge whether shipped features delivered the outcomes they promised.&nbsp;</li> </ul> <p>Influence with data&nbsp;</p> <ul> <li>Act as an independent analytical partner to Consumer leadership and to Product, Growth, Finance and Risk — proactively surfacing trends, risks and opportunities rather than waiting for requests. Challenge assumptions, metric definitions and interpretations constructively when the evidence points elsewhere.&nbsp;</li> <li>Build trusted reporting and help teams self-serve routine questions, so your time goes on the problems that matter most.&nbsp;</li> <li>Use AI and LLM-assisted techniques to speed up analysis, customer understanding and insight generation.&a