Marketing Team Director - Organized Customer, Respiratory

Marketing Team Director - Organized Customer, Respiratory

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Marketing Team Director is integral to successfully delivering the Resipiratory Marketing Vision. This position will optimize brand profitability through specific marketing channels for targeted access customer segments / financial decision makers.

Key Job Responsibilities

•  Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed.

• Accountable for meeting long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization with measurable impact on customer utilization and patient access

• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of 3 or more marketers. The Marketing Team Director is responsible for management accountability for all aspects of Genentech’s people practices

• Reports to the Executive/Senior Marketing Director and is a member of the Executive/Senior Marketing Director's Leadership team

• Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes

• Coaches and advises marketers on the responsibilities below.

• Collaborates with Executive/Senior Marketing Director and Respiratory marketing team to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals

•  Analyzes and assesses customer insights including customer journeys, personas, and other data to extrapolate meaning and opportunities that drive the product's value proposition and to inform the optimal integrated customer experience 

• Leverages expertise to translate high-level brand strategy into the development and execution of Respiratory marketing campaigns

• Identifies and works regularly with both key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A→B behavior shifts, and critical KPIs

• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels to deliver omnichannel engagement for external customer types (e.g. patients, providers, organized customers)

• Prioritizes and creates non-personal (i.e. digital) messages and resources that are coordinated with and complements personal promotion content.

• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics 

• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers) 

• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes 

• Leads fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise. May also lead a Community of Practice for their subject matter expertise

• Communicates effectively an